Marketing Strategy Manager - Management, B2C, Marketing Strategy - TF5-19823241

Marketing Strategy Manager

Position Overview

Our Financial client is seeking a Manager of Marketing Strategy that will play a key role in developing and executing integrated marketing strategies that support member engagement, business growth, and brand relevance. Reporting to marketing leadership, this role leads a team of marketing strategists in delivering campaigns and initiatives aligned with organizational goals. The Manager partners with business units and cross-functional teams in side the department and external to ensure marketing efforts are insight-driven, member-focused, and measurable.

This is a full-time, direct hire role that will be hybrid in Brighton, MI.

Key Responsibilities

• Lead and mentor a team of marketing professionals, fostering a collaborative and innovative environment. Support career development and ensure alignment with departmental goals.
• Oversee the planning and execution of marketing campaigns and initiatives. Ensure projects are delivered on time, within scope, and aligned with brand standards.
• Use member and market research to inform marketing strategies. Collaborate with internal teams to identify data needs and apply insights to segmentation and targeting.
• Manage portions of the marketing budget, including paid media allocations. Monitor campaign performance and optimize spend for maximum ROI.
• Support the development of both ongoing and responsive marketing campaigns. Leverage data to inform journey-based and seasonal marketing efforts.
• Track and report on campaign effectiveness, media performance, and member engagement. Use analytics to refine future strategies.
• Ensure all marketing materials and communications align with brand guidelines and values. Collaborate with compliance and internal stakeholders as needed.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 5-8 years of marketing experience, with 2-4 years in a leadership or management role.
• Experience in financial services marketing preferred.
• Familiarity with digital marketing tools, analytics platforms, and campaign management.
• Experience working with external agencies and vendors.
• B2C marketing experience required, B2B marketing experience preferred
• Experience using Marketing Automation and/or Data Platforms to launch personalized communication.
• Strong grasp of the complex media environment and effective management of paid media opportunities.
• Knowledge of social media platforms and practices along with digital analytics and marketing automation tools.
• Experience developing, optimizing and managing data-driven marketing programs.
• Understanding of market segmentation, campaign projections and ROI measurements.
• Experience working within a strong brand platform.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

Email your resume in Word to:

[[email protected]](mailto:[email protected]?subject=%20:%20TF5-1982324%20:%20Marketing%20Strategy%20Manager)

Please do NOT change the email subject line in any way. You must keep the JobID: : TF5-1982324 -- in the email subject line for your application to be considered. *

Tara Freihofer - Recruiter

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