Senior Strategist, Brand Strategy
- Guide the articulation and application of Ford’s brand strategy across the enterprise, including:
- Brand architecture and sub-brand development
- Extending the brand strategy across regional markets, supporting and influencing strategic direction and campaign development
- Bringing Ford’s brand to life internally by elevating the employer brand and designing and implementing initiatives that inspire and engage employees
- Partner with stakeholders across product, design, marketing, and customer experience to align brand expression
- Lead the development and ongoing refinement of brand guidelines and toolkits to ensure strategic clarity and creative excellence.
- Oversee brand consistency across global teams, initiatives, and customer touchpoints, serving as a central steward of the brand
- Contribute to naming logic and architecture across Ford’s product and service ecosystem, ensuring that naming decisions reflect our positioning, lifestyle audiences, and long-term vision
- Partner with the nomenclature team to shape naming principles, advocate for consistency across sub-brands, and provide the strategic rationale needed to gain alignment on more complex or contentious naming decisions
- Distill research findings and competitive intelligence into actionable brand insights
- Write briefs, prepare presentations, structure and run workshops alongside the Global Brand Strategy Director
- Review agency briefing and output, ensuring quality delivery
- Bachelor’s degree or commensurate work experience required.
- Minimum 8 years of relevant with a bachelor’s degree
- 10+ years of experience in brand strategy
- Experience working across cross-functional teams and managing multiple stakeholders
- Experience working with executives and preparing presentations for senior leaders
- Strong communication and storytelling skills, especially in presentation format
- Familiarity with brand architecture, portfolio strategy, and naming systems
- Strength in developing insights and applying them to shape strategic decisions
- Master’s degree or commensurate work experience required.
- Minimum 5 years of relevant work experience with a master’s degree.
- Brand-side experience
- A mix of in-house and agency brand strategy experience
- Highly collaborative and organized, with a bias for action
- Able to balance strategic thinking with hands-on execution
- Open-minded, curious, and culturally engaged
- Strong point of view but flexible in approach; thrives in complex environments
- Immediate medical, dental, vision and prescription drug coverage
- Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more
- Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
- Vehicle discount program for employees and family members and management leases
- Tuition assistance
- Established and active employee resource groups
- Paid time off for individual and team community service
- A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
- Paid time off and the option to purchase additional vacation time.
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