Cross-Tier Analyst - Measurement & Analytics

Cross-Tier Analyst - Measurement & Analytics at Stellantis summary:

CVWalletExtranet.Domain.Entities.JobShortDescription

The Cross-Tier Analyst supports the Digital Analytics manager in cross-tier measurement and analytics across Stellantis' US Brand Tier 1 and Dealer Digital programs. This includes dealership websites, digital advertising, shopping tools, lead generation, and follow-up. The role ensures support and coordination to aid seamless integration of data across tiers.

Key Responsibilities include but not limited to:

• Cross-Tier Support & Coordination: Assist with the coordination of measurement strategies across Tier 1 and Tier 3 digital platforms, helping to ensure data integration and alignment under senior guidance.
• Agency & Team Collaboration: Support the analytics team in managing relationships with external agencies, contributing to digital measurement efforts as directed by team members
• Data Tagging & Implementation Assistance: Help with analytics tagging and quality assurance tasks to aid accurate data collection and integration, reporting any inconsistencies to senior team members
• Analytics & Insight Support: Assist in gathering and analyzing user behavior, funnel performance, and campaign data to support the development of actionable insights
• Anomaly Monitoring & Data Quality: Monitor dashboards for anomalies and data consistency, escalating issues to team members as needed
• Lead Reporting & Funnel Analysis Support: Assist with tracking and reporting on lead performance, website engagement, and conversion funnels to help identify areas for improvement
• Experience Optimization & Testing Assistance: Support the execution and analysis of A/B and multivariate tests to help improve user experience and conversion rates, working closely with UX and development teams
• Reporting & Visualization Support: Help build and maintain basic reports and dashboards that clearly communicate performance metrics, insights, and strategic recommendations
• Data Storytelling Assistance: Help communicate findings and insights to stakeholders, supporting strategic decision-making with clear and concise summaries

Keywords:

digital analytics, web tagging, lead tracking, funnel analysis, A/B testing, data quality, dashboarding, dealer digital, campaign measurement