General Manager - Wholesale & Brand Growth

About GrifGrips
GrifGrips is a purpose-driven brand creating high-performance adhesive patches and accessories for people living with diabetes. Our products help secure CGMs, pumps, and infusion sets with comfort, confidence, and style. We are passionate about serving the Type 1 Diabetes community with products that truly improve daily life.

Position Overview
GrifGrips is seeking a highly organized, accountable, and growth-minded General Manager to help lead the business through its next phase of growth.

This person will oversee day-to-day execution across the brand, manage outside partners and key initiatives, and help ensure priorities are moving forward with clarity and accountability. A major part of the role will be driving growth outside of ecommerce, especially through wholesale, retail relationships, community involvement, and business development .

This role is ideal for someone who can combine strategic thinking with hands-on execution, build strong relationships, and help move the business forward across many different workstreams.

Key Responsibilities

• Help lead day-to-day business execution and keep major priorities, projects, and initiatives on track
• Manage timelines, follow-up, and communication across internal stakeholders and outside partners
• Create visibility around progress, bottlenecks, and next steps so leadership has a clear view of the business
• Drive accountability and ensure important deliverables are completed at a high level and on time
• Lead wholesale growth efforts, including outreach, account development, onboarding, and ongoing relationship management
• Build and manage relationships with retailers, distributors, clinics, diabetes educators, camps, community organizations, and strategic partners
• Oversee retail presence and wholesale operations , including relationship management, EDI coordination, supply chain communication, and ensuring the brand is represented well across accounts and channels
• Support broader business development opportunities that expand GrifGrips beyond ecommerce
• Help deepen GrifGrips’ authentic involvement in the Type 1 Diabetes community through partnerships, events, and aligned outreach opportunities
• Serve as a strong cross-functional operator who can keep people aligned, organized, and moving forward

Requirements

Qualifications

• 5+ years of experience in general management, operations, partnerships, wholesale, retail account management, project management, or related leadership roles
• Strong experience managing projects, people, and outside partners
• Proven ability to organize competing priorities and drive execution across multiple workstreams
• Excellent communication, follow-through, and organizational skills
• Experience in wholesale, retail account management, business development, or partnerships is strongly preferred
• Familiarity with EDI, supply chain coordination, and retail operations is a plus
• Comfortable working in a fast-paced, entrepreneurial environment
• Personal connection to Type 1 Diabetes or familiarity with the T1D community is preferred

What Success Looks Like

• Key initiatives move forward with greater speed, clarity, and accountability
• Wholesale and retail relationships become a growing and well-managed part of the business
• Leadership has better visibility into priorities, progress, and issues
• The brand expands its reach through partnerships, community presence, and business development
• GrifGrips becomes more organized, proactive, and scalable as it grows

Benefits

• Competitive compensation package based on experience
• Performance-based incentives
• A meaningful leadership role with real ownership and influence
• The opportunity to help grow a purpose-driven brand making a real impact in the Type 1 Diabetes community
• A fast-moving, entrepreneurial environment with room to grow
• A collaborative team focused on innovation, execution, and community
• Paid time off and additional benefits, discussed during the interview process