Event Coordinator- The Motorcycle Company

The Motorcycle Company
Grand Rapids, MI

Job Description

Job Description

Job Title: Event Coordinator

Department : Administration

Supervisor: General Manager and Marketing Coordinator/Director

Summary Description

Our business incorporates many small events throughout the year as well as many big events during selling season. These events are the basis for providing our customers with an exceptional experience. The Event Coordinator is critical to planning and executing these experiences for our customers.

Duties and Responsibilities

  • Obtain city, health, and alcohol permits.
  • Event layout and traffic plan coordination.
  • Schedule and facilitate dealership events.
  • Weekly Event Coordinator conference calls.
  • Maintain weekly and monthly Events calendar.
  • Take pictures during events (keeping social media pages current during events with updates).
  • Contact person for advertisers and walk-ins on-site and directs information to Marketing Coordinator/Director.
  • Track various expenditures and revenues, collecting fees and maintaining any necessary records.
  • Maintain in-store promotional material (Bag stuffers, marketing synopsis, door flyers).
  • Keep Dealer Event Entry up-to-date with events.
  • Update staff on current events, promotions, etc.
  • Compose and edit promotional and informational materials such as e-blasts, brochures, advertisements, etc.
  • Ensure adequate staffing for events and schedules set-up, technical, stage and other crews accordingly; supervises crews during events, facilitates break-down.
  • Provide assistance and information to customers and staff during events.
  • Coordinate catering needs, preparing conference and meeting materials.
  • Perform other related duties as assigned or requested.

Supervisory Responsibilities

  • None

Qualifications & Job Requirements

  • Approachable, likeable, and enthusiastic personality.
  • Excellent communication skills.
  • Knowledge and experience with the Products and Services offered in a Harley-Davidson dealership, or the demonstrated ability to quickly learn them.
  • Passion for the motorcycling lifestyle and riding community.
  • Must have ability to relate with broad customer base.
  • High energy level needed.
  • General math, customer service, excellent personal communication.
  • Must be able to work effectively with all areas of the dealership to maximize both the experience for both customers and employees of the dealership.
  • Must be computer literate and proficient with Microsoft Office Suite, along with general email/internet.
  • Experience using various Google Drive applications to include but not limited to Google Sheets and Google Docs a plus.
  • Ability to handle confidential information responsibility required.
  • High school diploma preferred.
  • Valid driver’s license.
  • Previous experience in marketing and events coordination a plus.
  • Ability to work a flexible schedule including weekends, Holidays, and evenings.

Physical Demands

  • Requires the use of both hands.
  • Frequently required to bend, stoop, crouch, reach, handle tools and lift 40lbs of material.
  • Requires standing and/or walking for extended periods of time.

Working Conditions

  • The noise level in the work environment is usually loud.
  • Potential exposure to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
  • Occasionally exposed to exhaust fumes or other airborne particles.
Posted 2026-04-17

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