Informational Interview for Social Media Content Producer

Ignite Social Media
Birmingham, MI
Content Producer Job Description

Can you capture an audience’s attention in the first few frames of a video, tell a compelling story in 280 characters or less, and have an eye for taking a well-composed photo? Can you turn a content library of images and videos into something compelling? Are you continuing to push yourself as a creative while staying on top of social trends? If so, hi! It’s nice to meet you.

We’re looking to build connections with social media-savvy content creators as we plan for potential future content production roles on our team.

During this informational interview , we’d love to learn more about your experience creating social media content and copy, how you approach developing creative touchpoints for brands, and what you believe helps brands connect meaningfully with their online communities and broader audiences.

In advance of the conversation, please feel free to share a brief note about your background and include a link to any content samples or portfolio pieces that best represent your work.
If the position opens, the role will be in Cary, NC or Birmingham, MI.

Essential Duties and Responsibilities
  • Collaborating in the planning and creation of ongoing content calendars, campaigns, and day-to-day execution of content on clients’ social media networks
  • Developing associated creative (writing social post copy, sourcing and editing images, shooting custom product and lifestyle photography, text/graphic layouts), as well as short-form video creation and editing (TikToks, Reels, GIFs, stop motions, etc.) for clients’ social channels
  • Understanding social channels and online communities and how they relate to content strategies and brand objectives
  • Assisting in the development of monthly analytics reports by providing insight into creative approaches, tactics used, and trends
  • Collaborating cross-discipline to develop social media strategies for clients
  • Developing visual guidelines and tone-of-voice guides for clients
  • Providing a social media content expert perspective and strategic guidance to clients
  • Keeping up to date on industry trends, social media best practices, and competitive landscapes
Qualifications and Experience Required
  • Must have 2+ years of experience in brand/agency social media marketing content creation
  • Demonstrated knowledge of social media platforms and post types, sizing, best practices, etc.
  • Proficiency in creative and editing platforms (Adobe Creative Suite, online tools like Canva)
    • Bonus if experienced in After Effects
  • Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
  • Impeccable attention to detail, grammar, spelling, and communication skills

Please use your cover letter to let us know why you’re the perfect candidate for this role.
No third-party staffing inquiries, please.
Ignite Social Media celebrates a diversity rich culture strengthened by equal employment opportunity.

Posted 2026-06-10

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