Director of marketing

Our client in the consumer packaged goods (CPG) industry is looking for a Director of Marketing Effectiveness.

**This is a part-time (20-30 hrs/week), remote contract role.

The role starts October 1 (sooner for the right fit) and is expected to last 3-6 months.**

Requirements:

• 10+ years of experience in Creative Strategy, Integrated Marketing, and Insights & Analytics
• CPG background
• Experience with AI/Machine Learning tools and platforms such as VidMob
• Familiarity with creative performance metrics and tools (e.g., WARC, Cannes Lions)
• Comfortable scaling DAM systems (such as Adobe DAM) and martech/adtech stacks across teams
• Confident to influence and align cross-functional global and regional teams
• Strong storytelling, presentation, and workshop facilitation skills

Responsibilities:

• Drive adoption and change management of creative effectiveness tools and frameworks across global regions
• Own and scale the Creative Taxonomy tied to the Digital Asset Management (DAM) system
• Support DAM governance, agency compliance, and monthly asset uploads
• Lead integration and global scaling of VidMob Creative Analytics, including contract scoping for 2026
• Embed foundational brand tools and best practices across teams and agencies
• Conduct quarterly creative reviews and workshops with brand teams and agency partners
• Collaborate with Insights & Analytics to isolate creative performance drivers and implement predictive scoring
• Develop training materials, white papers, and educational content for marketers and agencies
• Steward new creative effectiveness criteria by platform and ensure global understanding and adoption
• Partner with regional stakeholders to build a 2026 roadmap and test-and-learn plans by brand and category

Nice to haves:

• Experience with global marketing centers of excellence
• Familiarity with decentralized organizational structures
• Exposure to emerging AI capabilities in creative testing
• Background in managing or collaborating with international agency networks
• Understanding of creative scoring systems and their impact on agency performance incentives

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment [work location](_postings.govdocs.com -23 EDeoO8rKMTHH24E&d=DwMF-g&c=0eTCB0nNi4K2jeP4BAvnzcTY3bBUzv8iW-Zx9Sm4vP0&r=i4pXjBcjGNJYUo-kETIN7vFPxgZX5xxYqH-mhElUdC4&m=77conARkWbDuO2y4J8LQ5QUa jad9lUkSwkcNtwz2oCGG3X1qzaI0Hej01o-ncv6&s=b23QfGDGPlVcn2bJqiFYbor6H498nvvDbQd0IPhRi68&e=){target="_blank" rel="noopener"} is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

Email your resume in Word to:

[[email protected]](mailto:[email protected]?subject=%20:%20AG24-1876703%20:%20Director,%20Marketing%20Effectiveness)

Allie Gribble - Senior