Digital Account Executive
The Digital Account Executive position puts you face to face with local business owners and advertising agency representatives, from cold calling to closing the sale. You’ll be responsible for building relationships and selling all BBGI assets as marketing solutions to help your clients meet their key business challenges. Requirements
- Motivated, enthusiastic self-starter that can work effectively in a team environment and independently as needed.
- Possess a great attitude, have excellent oral and written communication skills, be effective with time management, be a strong negotiator, and be detail oriented.
- Be able to professionally present, strategically consult, sell, and service both potential and existing clients.
- Presenting and Selling
- Maintain existing business relationships while striving to increase billing and market share.
- Attain new business accounts and sponsorships for our company.
- Develop and maintain ongoing relationships with corporate, advertising, and public relations communities.
- Create and present marketing programs to local businesses, corporations, and advertising agencies.
- Solicit client investment for broadcast and non-broadcast projects, experiential marketing, streaming audio and other projects as assigned by management.
- Maintain an organized format on each sales call, covering all important topics: client marketing analysis, target consumer needs, benefits sought, assignments and follow-up.
- Identify, contact, develop and sell new accounts in keeping with individual sales goals.
- Planning
- Prepare for each sales call-in advance.
- Know the relevant business reason for seeing the client.
- Know the customers’ target consumer and previous years’ investment.
- Research the industry to have basic knowledge of important trends and changes.
- Achieve Budget Goals
- Achieve or exceed monthly, quarterly, and annual revenue goals by category as assigned by management.
- Service Customers
- Communicate regularly with top Key and Target accounts regarding their marketing campaigns, event sponsorships, etc.
- Act as primary liaison between Beasley Media Group and customer to assure superior customer service, quick resolution to problems, and access to additional marketing opportunities.
- Develop mutually beneficial relationships with key client stakeholders, leadership, and ownership.
- Product Knowledge of Key and Target Accounts
- Leverage knowledge of BBGI products, benefits, pricing, competitive, qualitative, and quantitative information to the benefit of your clients
- Continually update and expand your expertise with advertising/marketing, promotions, events, digital, audio, and video campaigns.
- Be familiar with features, benefits, strengths, and weaknesses of competitors.
- Administrative Duties
- Consistently plan and organize work efficiently, i.e., schedules, working appointments in advance
- Maintain updated account and sales records by effectively using company CRM.
- Provide organized and well thought out reports as requested by management.
- Coordination and Communication
- Regularly communicate with direct supervisor to discuss progress, specific needs, sales rates, etc.
- Consistently provide weekly accomplishment updates to management through CRM
- Be available to work on all client promotions and experiential marketing activities when requested.
Recommended Jobs
Personal Training Manager
Join a team that’s changing lives through fitness! Crunch Fitness is one of the fastest-growing fitness companies in the industry, and we’re bringing that energy to help grow our market. As we cont…
Accounts Receivable Clerk
Winner of the 2024 Employee Engagement SwiftBunny Award! This exciting recognition reflects our dedication to fostering a workplace where collaboration thrives, ideas are welcomed, and every team …
Physician - Hematology/Oncology - Locum
We are seeking a Local BC/BE Physician - Hematology/Oncology for locum coverage in MI ~ ASAP - Ongoing ~8 am - 4:30 pm (M,W,F) + Call ~ EMR: Cerner ~ MI license required We provide e…
Local CDL A Truck Driver
Responsibilities: ~$5,000 sign-on bonus ~ Local routes, Interstate license required ~ Earn overtime each day after 8 hours worked ~ Paid weekly ~ Touch-freight ~ Extra board schedule ~ Foo…
Operations Manager
Benefits Full-Time Position (Day Shift) Hours: Mon-Fri Position ( No Weekends ) Day One Benefits (including Health, Dental, Vision ) Paid Retirement (Employee Stock Ownership Plan) & 401…
CDL-A/Equipment Operator
CDL-A Driver wanted to join our team at Branch Tree Service and Landscape. This is MORE THAN A TRUCK DRIVING JOB. Branch Tree Service provides a host of tree care and landscape services. A CDL-A …
Care Manager (Union) 26-08
Position: Care Manager (Union) Position code: 26-08 Position Location: All Sites Current Work hours: 40HRS/WK Compensation Range: $24.41/HR-$31.43/HR; Annually: $50,768.19-$65,380.60 …
Lead BMS Hardware Engineer
American Battery Solutions has a full-time opening for a Lead BMS Hardware Engineer in Lake Orion, Michigan. Job Summary The Lead Battery Management System (BMS) Hardware Engineer is responsible…
Office / Floor Janitor
Job Title: Residential Cleaner Location: Grand Rapids Pay: $18-20/hr Schedule: 9am-5pm Monday-Friday Job Description We are seeking dependable and detail-oriented Residential C…