Director, Marketing Growth Strategy and Journey Design

As the Director of Marketing Growth Strategy and Journey Design, you are the strategic architect for the mid-funnel engagement system, bridging marketing strategy with brand media execution. You'll own the learning agenda, story strategy, journey architecture, and experimentation roadmap that re-engages stalled Refinance and Purchase leads. You'll work cross-functionally to design multi-touch, behavior-driven journeys, provide brand-aligned content direction, and identify high-impact opportunities to improve milestone progression and reduce Customer Acquisition Cost (CAC) through strategic marketing initiatives.

About The Role

• Own mid-funnel learning agenda across Refi and Purchase segments (MA, WOIT, GH, Catch-All)
• Define hypotheses, Key Performance Indicators (KPIs), and success criteria for all journey experiments
• Partner with the Consumer Insights team to identify segment-specific motivations, friction points, and story strategies
• Design behavior-based journey flows that drive engagement and progression
• Map behavioral triggers and decision trees across email, SMS, app, landing pages, social, YouTube, and Redfin-informed audiences
• Ensure journeys build affinity, clarity, and conversion readiness
• Define the affinity-building story architectures, value propositions, and content formats needed for each journey

About You

Minimum Qualifications

• 5 years of experience in growth, consumer journey strategy, lifecycle strategy, performance storytelling, and/or experimentation in the marketing sector
• Experience designing multiple-channel customer journeys
• Strong understanding of behavioral triggers and customer psychology
• Ability to synthesize data into narrative hypotheses and actionable recommendations
• Excellent cross-functional leadership and influence skills
• Strong ability to grow and mentor people and teams

Preferred Qualifications

• Experience in the FinTech space, particularly with mortgage or lending products
• Strong understanding of segment psychology and motivational frameworks
• Experience optimizing mid-funnel journeys and engagement strategies

What You’ll Get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

About Us

Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at [email protected] .