Director, Communications — Buick & GMC

Description

Key Responsibilities

Lead, inspire, and develop a high-performing team of communications professionals.

Serve as strategic communications advisor and trusted counsel to senior Buick and GMC brand leaders.

Drive blue-sky, innovative approaches to product launches, brand storytelling, and media engagement — well beyond the traditional auto PR playbook.

Help reinvent how we launch EVs to the world, crafting narratives that resonate across culture, technology, business, lifestyle, and media platforms.

Cultivate strong relationships with top-tier automotive, lifestyle, culture, and business media.

Act as a brand spokesperson and key media contact; provide messaging, coaching, and leadership support for brand spokespeople and executives.

Work inter-functionally and cross-functionally with Marketing, Product Development, Design, and other key partners to ensure alignment and impact.

Collaborate closely with Technology Communications, Editorial, Corporate Communications, and other internal stakeholders to drive enterprise-wide storytelling and consistent messaging.

Support GM’s corporate narrative and brand leadership positioning, ensuring Buick and GMC stories are contributing to the larger GM transformation.

Lead crisis/issues communications as needed and help protect and enhance brand reputation.

Identify new formats, channels, and partnerships to amplify storytelling and engage new audiences.

Required Qualifications

10+ years of progressive experience in public relations and strategic communications.

Proven ability to provide strategic counsel to senior leadership and drive integrated communications strategies.

Track record of leading innovative, breakthrough campaigns that drive earned media and cultural relevance.

Deep, trusted media relationships across automotive, lifestyle, culture, and business media.

Fluency in digital and social media, content trends, and influencer engagement.

Demonstrated ability to think creatively and push beyond conventional approaches to product and brand communications.

Experience working cross-functionally and collaborating enterprise-wide to deliver cohesive results.

Experience launching and promoting EVs or similarly disruptive, future-oriented products is highly desirable.

Strong leadership, coaching, and team management skills.

Standout writing, messaging, and verbal communication skills.

Ability to operate effectively and influence at the highest levels of a global organization.

Agency or in-house leadership experience required.

Preferred Qualifications

Automotive experience is a plus but not required, and innovative brand-builders from other industries are strongly encouraged to apply.

Experience in lifestyle communications.

This is a rare opportunity to shape the voice of two iconic global American brands — and play a key role in helping GM deliver on its vision for a more connected and electric future.

Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to the GM Global Technical Center - Cadillac Tower - Office three times per week, at minimum [or other frequency dictated by the business]

Relocation: This role may be eligible for relocation benefits

Immigration:

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

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