Senior Portfolio Manager, Upstream Marketing (Hybrid)
As a Senior Portfolio Manager, Upstream Marketing, you will shape early‑stage innovation, guide evidence‑based decisions, and bring new ideas from concept to launch. Your strategic insights and market expertise directly influence the products that improve patient outcomes while uncovering market opportunities and transforming insights into meaningful solutions that make your impact visible every day.
This role follows a hybrid work model and requires on‑site presence at our Portage, MI office 2–3 days per week.
What You Will Do
- Gather and analyze competitive intelligence to identify trends, gaps, and opportunities that shape product and marketing strategies.
- Translate customer and patient needs into clear value propositions that guide product development and commercialization plans.
- Leverage insights from key opinion leaders and market research to inform business cases and strategic recommendations.
- Lead cross‑functional collaboration throughout the new product development process to ensure alignment, feasibility, and timely execution.
- Build financial models to evaluate funding requests, forecast return on investment, and support data‑driven business decisions.
- Develop and guide pre‑commercialization plans, including objectives, performance criteria, and launch readiness milestones.
- Partner with Clinical Affairs and Product Marketing to align evidence generation, publication strategy, messaging, and customer targeting.
- Execute product lifecycle management by forecasting sales trends, assessing market potential, developing pricing, and creating contingency plans.
What You Will Need
Required Qualifications
- Bachelor’s degree.
- Minimum 6 years of work experience.
- Demonstrated experience collaborating with multiple cross‑functional stakeholders to deliver projects or business outcomes.
Preferred Qualifications
- Master’s degree.
- Experience working in medical devices and/or medical technology space.
- Experience working with New Product Development.
- Demonstrated proficiency in Microsoft Excel, Word, and PowerPoint.
- Experience working within complex, multi‑step business processes.
$102,600.00 - $222,300.00 salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors.
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