Marketing Specialist

Job Description

Job Description

Description:

General Summary of Duties

Assists in developing digital content to support marketing initiatives and community partnerships. Responsible for creating branded marketing materials, maintaining website and digital channels, and collaborating with internal teams and vendors to ensure consistent messaging and drive brand awareness across all platforms.

Essential Job Functions

• Design and produce creative digital and print marketing materials, including social media graphics, email campaigns, web content, postcards, statement graphics (White Space Management), envelopes, posters, ATM screens, and online banking graphics.
• Assist in the development and execution of marketing campaigns to support marketing, community engagement, and business development efforts across social media, websites, email newsletters, blogs, and press releases.
• Ensure consistency of brand, visual identity, and messaging across all digital and print channels.
• Support ongoing updates and enhancements to the credit union’s website to ensure content remains fresh, modern, user-friendly, and competitive.
• Regularly maintain and update website pages including Community Involvement, Financial Education, and the Community Calendar.
• Optimize digital content for usability and engagement, leveraging best practices for web design and content delivery.
• Identify and recommend best practices in digital marketing, content creation, and community engagement.
• Keeps Director of Marketing informed of any opportunities, best practices, and challenges.
• Establishes and maintains good working relationship with outside vendor contacts.
• Coordinate the distribution of marketing materials to departments, offices, outside agencies, and vendors.
• Assist the Marketing Department in the development of community partnerships and engagement initiatives through research, volunteer opportunities, and outreach programs that strengthen relationships and increase brand awareness in alignment with organizational goals.
• Assists with planning, coordination, and execution of credit union events, volunteer participation, event calendars, and organizational & industry awareness initiatives.
• Supports administration and promotion of the SCU Scholarship Program, including fundraising and outreach efforts.
• Perform other job-related duties as assigned.

NOTE: The list of essential job functions is not limited. It may be supplemented as necessary from time to time.

Workplace Expectations

• Ensure prompt and courteous service is provided to all internal and external members/customers.
• Conduct work in a safe and healthful manner.
• Maintain thorough knowledge and understanding of credit union policies and procedures that are necessary for performing your job.
• Perform as part of a team and assist other employees and other departments as needed.
• Place documents that need to be shredded in the proper area for shredding.
• Maintain knowledge of and follow the established process for key control, security, and the security of all codes and procedures related to office security. Open and close office by disarming and arming alarms, as established procedures require.
• Maintain total working knowledge of department. Complete necessary logs.
• Maintain thorough knowledge and understanding of credit union policies/procedures that are necessary for performing job duties, including but not limited to Negotiable Instrument Reference & Guidelines, NACHA, BSA, and OFAC.

Minimum Qualifications

• Education: A two-year college degree in Marketing, Business, or relevant field.
• Experience: One to three years of marketing experience preferred, with strong written and verbal communication skills for email campaigns and website content management. Experience in Adobe Creative Suite, photography, videography, and social media/digital content creation a plus.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is regularly required to sit, use hands, fingers, talk, or hear. The employee is frequently required to sit, stand, and reach with hands and arms. The employee may occasionally lift up to 20 lbs. and/or exert force to move up to 50 lbs.

Candidates are required to submit a copy of their Portfolio Work upon request during the interview process