Product Go-To-Market Manager - Benelux

Intelligently Moving Your World

XPENG is a leading technology company focused on designing, developing, manufacturing, and marketing intelligent mobility solutions, including electric vehicles (EVs), electric vertical take-off and landing (eVTOL) aircraft, and robotics. We aim to create a thoughtful and empathetic future for mobility that enhances driving experience. Headquartered in Guangzhou, China, XPENG has regional offices in Beijing, Shanghai, Shenzhen, Silicon Valley, and San Diego, and in 2021, we established our European headquarters in Amsterdam, along with offices in Copenhagen, Munich, Oslo, and Stockholm.

Our passionate and diverse team, with expertise in technology, finance, and the automotive industry, spans hubs in China, the US, and Europe. Together, we are forging our international presence as pioneers in the future of mobility.

Why should you be part of our success story?

XPENG Inc.'s American Depositary Shares (ADSs) have been listed on the New York Stock Exchange (NYSE) under the symbol 'XPEV' since August 27, 2020, and on the Stock Exchange of Hong Kong Limited (SEHK) under the symbol '9868.HK' since July 7, 2021. In 2023, XPENG further strengthened its growth trajectory with a $724 million strategic investment from Volkswagen, solidifying its position in the global market. There has never been a more exciting time to join XPENG — a leader in smart electric vehicles and sustainable mobility solutions.

Product Go-To-Market Manager – Benelux

Location: Diemen (The Netherlands) or Mechelen (Belgium) – regular visits to each office will be part of the role. Department: Marketing Reports to: Head of Marketing and Public Relations, Benelux Scope: Benelux (agent-led markets)

Role Overview

The Product Go-To-Market Manager – Benelux is responsible for leading the local go-to-market strategy for XPeng vehicles and product updates acrossBelgium, Luxembourg, and the Netherlands. Operating within an NSC and agent-based sales structure, this role ensures that product positioning, pricing logic, launch execution, and sales readiness are perfectly aligned with market needs and global strategy.

This role sits at the intersection of product, marketing, sales, and operations, translating global product strategy into locally successful launches and sustained commercial performance.

Key Responsibilities

Product Go-To-Market Strategy

• Own and execute the end-to-end go-to-market strategy for XPeng vehicles, facelifts, model year changes, and major feature updates in the Benelux region.
• Translate global product strategy into local market positioning, value propositions, and customer messaging.
• Define local product mix, specifications, and option strategy in collaboration with HQ and regional teams.

Launch Planning & Execution

• Lead planning and execution of vehicle launches and key product milestones, ensuring cross-functional alignment.
• Develop and manage launch timelines, deliverables, and readiness checklists across marketing, sales, aftersales, and agents.
• Secure proper information sharing to external data partners (eg. JATO, RDC and leasing companies)
• Coordinate closely with Retail & Event Marketing teams to deliver impactful launch events, roadshows, and test-drive programs.

Agent & Sales Enablement

• Act as the product expert for the Benelux NSC and agent network.
• Develop and deliver sales enablement tools including product trainings, launch playbooks, comparison guides, FAQs, and objection-handling materials.
• Support agents with product-related guidance, competitive insights, and customer-facing narratives.
• Ensure consistent product knowledge and messaging across all markets and retail touchpoints.

Pricing, Competitor & Market Intelligence

• Support pricing strategy, product competitiveness analysis, and market benchmarking.
• Monitor competitor activity, product launches, and pricing movements across the Benelux markets and differentiate as such.
• Gather feedback from agents, customers, and the field to continuously refine product positioning and GTM strategy.

Cross-Functional & NSC Collaboration

• Work closely with NSC sales, marketing, retail, aftersales, and operations teams to ensure product readiness and commercial alignment.
• Serve as the key local interface between HQ product teams and the Benelux markets.
• Support localization of global materials and ensure regulatory and market-specific compliance.

What We’re Looking For

Required Skills & Experience

• Bachelor’s or Master’s degree in Business, Marketing, Engineering, or a related field.
• 4–7 years of experience in product marketing, go-to-market, or commercial roles, preferably in automotive, EV, or technology sectors.
• Proven experience managing product launches in multi-market or distributor/agent-led environments.
• Strong strategic thinking combined with hands-on execution capability.
• Fluent English is required; Dutch and/or French is a strong advantage.
• Excellent stakeholder management and communication skills.
• Comfortable working in a fast-paced, evolving, and international organization.
• Willingness to travel across the Benelux region.

Preferred Qualifications

• Experience in EVs, mobility, or premium consumer technology brands.
• Familiarity with pricing strategy, homologation constraints, or vehicle lifecycle management.
• Passion for innovation, sustainability, and customer-centric product development.

XPENG offers:

• An interesting, unique and very varied job at XPENG
• A job with an incredibly large contact surface both internally and externally
• An attractive salary package incl. pension and with the possibility of a bonus
• To be involved in the growth of an existing EV brand in Europe

Next steps:

To comply with GDPR, we can’t process your personal data without your given consent. Therefore, please apply directly via LinkedIn portal so that our team can proceed further.

As part of our application process, certain positions at our company require a pre-employment screening to ensure the reliability and integrity of our employees. This screening is a standard procedure and may include components such as a Certificate of Good Conduct (VOG) or, in cases where a VOG cannot be obtained in the Netherlands, a Criminal Background Check from your current or previous country of residence over the past five years. Additionally, the process may involve an integrity questionnaire, verification of identification, diplomas, work experience, and consultation of the central insolvency register.

We appreciate your understanding and cooperation in this important matter, as it helps us maintain the high standards expected by our team.

Our Commitment to Diversity and Inclusion:

At XPENG, we’re an equal-opportunity employer that values diversity and positively encourages applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, disability status or other applicable legally protected characteristics.