Market business analyst

Hogarth is the Global Content Production Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

A Hybrid working model

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

What does a Market Business Analyst do at Hogarth?

The Market Business Analyst is the chief author and verifier of vehicle Order Guides and provides a critical role for the creation and verification of Vehicle Retail Window Label content. This position requires deep product knowledge, the ability to navigate Ford’s systems and product documents, to work closely with Ford Brand Managers/Product Marketing Managers and Hogarth Product Information colleagues, collate differing inputs to create critical product documents used to verify Ford’s dealer and consumer marketing efforts.

Reporting lines and key stakeholders

This role reports to the Director, Production Integration & Compliance

You will work closely with Client Brand Managers, Product Marketing Managers, Internal Product Information teams

Critical Job Competencies

• Knowledge: Understanding of basic vehicle features and functionality, the mapping codes to descriptions, and the ability to develop comprehensive end-user guides based on a myriad of inputs and source documents
• Analytical skills: Ability to interpret feature availability, rules and requirements and for any given vehicle line and identify/report errors contained in inputs to ensure all users of the inputs are working with accurate information
• Communication: Effectively communicate among a wide client and agency partner network with a prioritization on obtaining accurate information
• Teamwork: Capacity to use well-developed social skills to establish and maintain positive professional working relationships within a diverse group of people
• Timeliness: Meet assignment deadlines and provide timely responses to inquiries and direction in a highly dynamic environment
• Integrity: Must be honest, reliable, and trustworthy, and have a positive, helpful attitude. Independent working skills are a must
  
  

Responsibilities

• Creation and maintenance of Order Guides and Vehicle Retail Window Labels by aligning information contained in Program Direction Letters (Engineering) and established communication intent (Marketing)
• Establish and maintain positive business relationships with key Ford personnel Codification, PDL Authors, Engineering SMEs and Pricers to verify and confirm accuracy in inputs
• Actively participate in Ford’s Nomenclature Dictionary development to drive cross-vehicle line consistency in marketing and training materials
• Aid the marketing teams at Ford and their agencies for critical reviews, including MYCO, NVO, product brochures, hero cards, and sourcebooks
• Act as a critical resource in troubleshooting and resolving client/customer issues relating to vehicle information and configurations
• Maintain a library of critical facts, including timing charts for important milestones in vehicle launches and other releases
• Offer suggestions and recommendations to ensure continuous process improvement
• Manage the marketing vehicle fleet and assist with the ordering of marketing VP, TT, PP, and MP1 pre-production vehicles
• Create reports that monitor sales, order banks, inventory, option take rates and incentives on an “as needed” basis
• Develop systems expertise in Business Objects, Polk Insight, MOCA, Ad Insights, MOCM, CONCEPS, NAVIS, DRIN, NVCS, J.D.Power PIN, and BEAT
• Other duties as assigned, including but not limited to, BCA events, dealer programs, activations, and other on-site activities
  
  

Requirements

• Bachelor’s degree or work experience equivalent
• Ability to distinguish between critical details and unimportant facts
• Effective communicator with ability to concisely identify and convey pertinent information
• Ability to manage highly detailed and dynamic projects under tight deadlines
• Proficient with computers and willing to learn new applications as they become relevant to position
• Innate sense of curiosity and desire for continuous learning
• Previous agency, engineering or automotive experience and knowledge of Ford systems is a plus
• Able to work independently in an offsite capacity
  
  

Our Hogarth Values:

Hands on

No egos here. Just a shared drive to roll up our sleeves and make great things happen. Every project--big or small, gets our full energy because we believe in doing things right. Every single time. It's how we deliver real results without cutting corners.

Honesty

We are real and authentic – with each other and in our work. Honest, direct communication builds the trust we need to collaborate, grow, and make meaningful things together. It’s not always easy but it’s always worth it.

Heart & Soul

We bring heart to everything we make. Passion, pride and relentless drive push us beyond “good enough” ––because we care deeply about our craft, and we’re always chasing better. We love what we do, and it shows.

Happy Family

Creating a space where everyone feels valued--even when opinions differ, makes this a supportive and inclusive environment for our people. We embrace our differences, celebrate our wins together, and never lose our sense of humor.

Hungry

Curiosity keeps us hungry. We question, experiment, and always seek out what's next. We never settle, and we never stop learning.

Inclusion and Impact

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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