Brand & Product Communications Lead - Cadillac Product Management

**Job Description****Hybrid OR Remote**: This role is based remotely but if you live within a 50-mile radius of *Atlanta, Austin, Detroit, Mountain View, or Warren,* you are expected to report to that location three times a week, at minimum or other frequency dictated by the business.**GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)****The Role:**The **Senior Product Manager, Cadillac Communications** is a fully qualified communications professional responsible for leading the strategic execution of product storytelling for Cadillac - GM's lead technology brand that is setting the standard for the next generation of American luxury. This role requires deep product and technology knowledge, cross-functional leadership, and the ability to manage complex communications initiatives. The ideal candidate is a strategic thinker, a strong collaborator, proven program manager and a proactive communicator who thrives in a fast-paced, news-driven environment.Luxury brand experience is a plus.**What You'll Do (Responsibilities):*** Lead the development and execution of product communications strategies across the vehicle lifecycle, ensuring alignment with brand positioning and business goals.* Serve as the go-to expert on Cadillac’s vehicle portfolio, including features, specs, pricing, target audiences, and competitive positioning.* Manage the creation and distribution of media assets including B-roll, photography, and digital content.* Collaborate with engineering, design, and media fleet teams to track vehicle testing schedules and support media integration.* Partner with internal stakeholders including legal, product planning, research, brand marketing, sales, and agency teams to ensure message consistency and accuracy.* Monitor and communicate product updates and changes with urgency and precision across the organization.* Align communications with marketing language and activations, ensuring cohesive storytelling across channels.* Mentor junior team members and contribute to cross-functional collaboration and innovation.**Qualifications:*** 6–8 years of experience in product communications, brand strategy, or a related field.* Proven ability to lead complex initiatives and influence cross-functional teams.* Strong analytical, writing, and strategic thinking skills.* Established program management experience.* Passion for the automotive industry and GM’s product portfolio.* Experience managing multiple priorities and working independently.* Familiarity with digital storytelling and media asset workflows.### *The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.*### *The salary range for this role is ($109,000 – 144,700). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.*### *Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.*### *Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.*#LI-ST1**About GM**Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.**Why Join Us** We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.**Benefits Overview**From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. 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Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit .**Accommodations**General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, **email**us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.We are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM’s . As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more.Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above. If you are seeking to apply to a specific role, we encourage you to click “Apply Now” on the job posting of interest. #J-18808-Ljbffr