Marketing & Outreach Manager- Independent Living

Overview
Allegria Village is seeking a dynamic, creative External Marketer to join our Independent Living team. This role is ideal for someone who thrives in a competitive, fast-growing industry, bringing both strong digital marketing skills and an energetic, in-person presence. You’ll blend data-driven strategies with innovative ideas to connect with seniors, build referral networks, and promote the unique benefits of Independent Living at Allegria Village.

What You’ll Do

• Grow awareness & build connections : Increase community visibility with target audiences, referral sources, and potential residents to help achieve occupancy goals.

• Develop & execute strategies : Create and implement strategic marketing and outreach plans to drive new business opportunities.

• Plan & host events : Organize engaging marketing events for potential residents and referral partners, both on- and off-site.

• Maintain relationships : Cultivate and sustain strong connections with referral agencies, lead sources, community organizations, and prospective residents’ families.

• Represent Allegria Village : Participate in community networking, attend trade shows, and present our services to prospective clients.

• Collaborate with leadership : Work closely with the Senior Director, Administrator, and Independent Living marketing/admissions team to align outreach activities with overall occupancy goals.

• Track & report results : Submit daily and weekly marketing reports, monitor industry competition, and adjust strategies as needed.

• Social media & digital marketing : Contribute to and help shape our online presence to engage prospective residents and referral sources.

Weekly Focus

• External marketing: 3–4 days per week in the field

• Host and attend marketing events

• Network with referral sources, agencies, and community partners

• Attend weekly internal marketing meetings and calls with leadership

• Maintain a visible and approachable presence within the community

Qualifications

• Minimum 2 years of sales and marketing experience, preferably in senior living

• Proven success in event planning, referral development, and sales growth

• Strong digital marketing and social media skills

• Creative problem-solver with analytical thinking and adaptability

• Excellent verbal and written communication skills

• Comfortable engaging with seniors, their families, and community professionals

• Compassionate, empathetic, and personable demeanor

• Associate’s or Bachelor’s degree preferred

Why Join Us?
At Allegria Village, you’ll be part of a collaborative team dedicated to making a difference in seniors’ lives. You’ll have the freedom to bring fresh ideas, create meaningful connections, and directly impact our community’s growth.