Director, Performance Marketing

Lakeside Software is how organizations with large, complex IT environments can finally get visibility across their entire digital estates and see how to do more with less. Lakeside Software helps companies gain a better view, so they can see the hidden issues, the smartest fixes, and the biggest savings. We collect and analyze more endpoint data than anyone else. The more data you have, the better your results will be. That’s why so many of the world’s leading companies look to Lakeside to gain visibility across their entire digital estates, empowering them to do more with less.

We’re looking for a data-driven, results-oriented Director of Performance Marketing to lead the development and execution of revenue-generating marketing programs. You’ll own pipeline creation across both direct and partner-sourced channels, with a strong emphasis on account-based marketing (ABM) and partner co-marketing.

This is a high-impact role that blends strategic thinking with hands-on execution. You’ll work cross-functionally to launch campaigns, accelerate the buyer journey, and optimize Lakeside’s marketing contribution to pipeline and revenue.

Requirements

• Design and execute integrated marketing programs across channels—email, paid media, webinars, field marketing, content syndication, and more
• Lead targeted ABM programs focused on key verticals and strategic accounts using intent data platforms like 6sense or equivalent
• Develop and execute co-branded partner campaigns, including joint webinars, digital advertising, and content initiatives
• Manage end-to-end campaign workflows in Marketo and Salesforce, including segmentation, lead scoring, attribution, and reporting
• Partner with Product Marketing, BDRs, Channel, and Sales to ensure messaging and campaigns align with buyer needs and sales objectives
• Track and report on campaign performance and marketing-sourced revenue KPIs and OKRs; identify and execute improvements to increase ROI
• Collaborate with sales and channel teams to support field marketing and in-region demand generation
• Manage vendor relationships and negotiate contracts with media and technology partners
• Own campaign calendar and budget, ensuring timely execution and clear results

Experience

• 8+ years of B2B demand generation and performance marketing experience, including partner/channel marketing
• Strong track record in ABM execution, including use of intent tools like 6sense, Demandbase, Bombora, etc.
• Hands-on expertise in Marketo and Salesforce
• Experience building co-marketing programs with resellers, MSPs, and/or GSIs
• Proven ability to report on and optimize for KPIs such as MQLs, SQLs, pipeline, and revenue
• Comfortable leading webinars, field events, and digital campaigns
• Highly analytical mindset and strong attention to detail
• Excellent communicator with strong cross-functional collaboration skill

Lakeside Software is committed to pursuing a diverse and talented team and offering an inclusive environment for all employees and candidates. Lakeside is dedicated to providing equal access and opportunity for individuals in employment, its services, activities, and programs. Lakeside is an Equal Opportunity Employer and does not make hiring or employment decisions on any basis protected by applicable local, state, or federal laws or prohibited by Company policy. If reasonable accommodation is needed to participate in the job application or interview process, to perform required job functions, or to receive other benefits and privileges of employment, please contact [email protected] .

Benefits

• Medical, Dental & Vision Insurance
• Flexible Spending
• Short & Long Term Disability Insurance
• Company Paid Life & Voluntary Life & AD&D Insurance
• 401(k) matching
• 11 Days Observed Holidays
• 20 Days PTO
• 5 Days Paid Sick Time
• Opportunities for career development and growth
• A collaborative and supportive team culture