Marketing Manager (Retail Mall)

The Marketing Manager, Retail is responsible for leading the center's marketing plan in support of the property's strategic goals. The Marketing Manager will ensure JLL's marketing platforms (Marketing for Leasing, Marketing for Sales, Marketing for Revenue), tools and Core Practices are effectively employed to drive results and maximize client satisfaction.

WHAT YOU'LL DO

Marketing Strategy Development & Management

• Development of the annual marketing plan for the property based upon the center's strategic goals

• Creation of an annual marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections

• Other responsibilities include analysis of center sales and statistical data, financial reporting, on-property events and activations, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties

Marketing Strategy Implementation

• Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales; include retailers, as appropriate and deliver it through an annual calendar of events and communications

• Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as “key retailers”

• Work with Regional Marketing Manager to identify and implement all appropriate corporate programs applicable for the center

• Effectively manage the center's digital media programs (social media, mobile, web), as applicable, including management of a digital media agency

• Effectively utilize market and consumer research to develop the center's marketing plan and support the leasing efforts

• Partner with the leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials

• Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media

• Partner with specialty leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property

• Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends

• Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property and JLL

• Develop an ongoing public relations action plan as needed; send out press releases; track publicity

• Follow corporate policies and procedures for all programs and events

• Complete special assignments as directed by the General Manager and/or Regional Marketing Manager

Provide Superior Client Service

• Collaborate with property team and regional resources to achieve client-driven property business goals while ensuring that JLL's Core Practices are followed

• Communicate with the client and regional team members as needed or required. Elements of communication to the client and team members may vary and could include sales narrative, key retailer report, results of marketing for leasing, sales and alternative revenue efforts

Leadership, Motivation and Development

• Serve on JLL marketing taskforce as assigned by Regional Marketing Manager

• If applicable, provide constructive feedback, regular coaching, and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilities

• Schedule and manage day-to day operations of the Customer Service Center (where applicable)

WHAT WE NEED

Skills and Knowledge

• Complete knowledge of Microsoft Office Products: Excel, Word, PowerPoint

• Ability to learn employer specific web-based software systems

• Knowledge of marketing fundamentals and market research

• Excellent interpersonal communication skills (verbal and written)

• Special event coordination and management experience

• Ability to multi-task

• Sales/negotiation skills a plus

• Experience in managing budgets

• Flexibility to work varied schedules including weekends and evenings

• Strong team player

Education/training- Bachelor's degree in marketing or related field

Years of relevant experience - 3-5 years in retail, marketing, advertising, hospitality or comparable business experience

Physical work requirements/conditions - Walking the property up to several times per day; event set-up/tear down; sign installation; light lifting