Regional Sales Leader

CorsoCare
Grand Rapids, MI
CorsoCare

Regional Sales Leader

Position Summary

The Regional Sales Leader is responsible for developing and implementing sales strategies to increase market share, revenue, and client base for healthcare services across a defined region. This role requires a strategic thinker with strong leadership skills to manage and support a team of sales representatives while building and maintaining relationships with healthcare providers, referral sources, and key stakeholders.

Required Experience For Regional Sales Leader

  • Education: Bachelor’s degree in business administration, Marketing, Healthcare Management, or related field required; advanced degree preferred.
  • Experience: Minimum of 5–7 years of progressive sales experience in healthcare, with specific focus on home health or hospice services. Must demonstrate a proven track record of achieving sales targets and successfully managing sales teams.
  • Clinical Background: LPN or RN credentials preferred.
  • Leadership: Strong leadership, team management, and coaching skills.
  • Proficient in CRM platforms and sales analytics tools.
  • Knowledge: Solid understanding of healthcare regulations, compliance requirements, and industry standards related to home health and hospice care.

Accountability For Regional Sales Leader

  • Inspire & Empower: Drive Excitement and Confidence Affecting Outcomes
  • Evaluate, Attract, and Grow High Performers
  • Optimal Performance: Owning the Business Results of your accounts
  • Coach: Paint the picture for Optimal Performance for the team
  • Remove Obstacles: Clearing the way to drive optimal results

Primary Responsibilities For Regional Sales Leader

  • Develop and execute a regional sales plan aligned with the company's goals and objectives.
  • Identify market opportunities and trends to drive business growth.
  • Set sales targets and performance metrics for the region.
  • Recruit, train, mentor, and manage a team of sales representatives.
  • Monitor team performance, provide regular feedback, and conduct performance evaluations.
  • Foster a collaborative and high-performance sales culture.
  • Establish and maintain relationships with key healthcare providers, referral sources, and community organizations.
  • Represent the company at industry events, conferences, and networking opportunities.
  • Collaborate with marketing teams to develop and implement promotional strategies and campaigns.
  • Track and analyze sales data to identify trends, measure performance, and develop actionable insights.
  • Prepare regular sales reports and presentations for senior management.
  • Utilize CRM tools to manage and document sales activities and client interactions.
  • Ensure high levels of customer satisfaction by addressing client needs and resolving issues promptly.
  • Gather feedback from clients to improve services and offerings.
  • Promote customer retention and loyalty through consistent follow-up and relationship building.
  • Develop and follow a detailed business plan to guide sales efforts.
  • Oversee the use Silver Sheets as a tool for tracking key performance indicators and progress.
  • Focus on daily achievements to build momentum towards larger goals.
  • Maintain a structured weekly schedule to ensure all tasks and goals are addressed.
  • Oversight of Win the Day scorecard system to track and manage leads and referrals effectively
  • Ensure high levels of customer satisfaction by addressing client needs and resolving issues promptly.
  • Gather feedback from clients to improve services and offerings.
  • Promote customer retention and loyalty through consistent follow-up and relationship building.

Skills For Success

  • Building strong relationships, 1440 Care Standards.
  • Making good and timely decisions.
  • Taking on new challenges with a sense of urgency.
  • Working efficiently and effectively and continuously improves.
  • Working well with others to meet shared goals.
  • Communicating clearly and frequently.
  • Relating openly and honestly with diverse group of people.
  • Rebounding quickly from setbacks.
  • Stepping up to address difficult issues, saying what needs to be said.
  • Gaining the confidence and trust in others.
  • Using feedback and personal reflection to gain personal insight into strengths and weaknesses.
  • Being flexible and approachable.

Metrics That Matter

Employee First

Performance Feedback

Leadership / Staff Training

Communication

Employee Recognition

Employee Retention

1440 Care

Quality

Patient/ Customer Satisfaction

Communication

Optimal Performance

Revenue

Profitability

Relationships

Physical Demands: While performing the responsibilities of this job, the employee is regularly required to talk and hear. The employee is frequently required to stand, walk, sit, lift, use hands to handle or feel, reach with hands and arms, stop, kneel, crouch, or crawl with no restrictions. Ability to wear Personal Protective Equipment (PPE).

Unusual Demands: The employee may occasionally be exposed to wet and/or dry humid conditions, fumes, or airborne particles. The noise level in the work environment is usually moderate.

This classification description is intended to indicate the general kinds of tasks and levels of work difficulty that are required of positions given this title and should not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct and control the work of the employees under her/his supervision. The use of a particular expression or illustration describing duties shall not exclude other duties not mentioned that are of a similar kind or level of difficulty.

Equal Opportunity Employer

Agreement: I understand the job description of the role. I am able to perform all the functions described in the following areas: General Description of Responsibilities, Duties, Physical and Unusual Demands. Furthermore, I meet all requirements in the Experience list.

Employee

Signature Date_________
Posted 2025-09-24

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