Senior specialist social media

Here at Scout Motors, we're carrying forward the heritage of one of the most iconic American vehicles in history. A vehicle dating back to 1960. One that forged the path for future generations of rugged SUVs and will do so once again.

But Scout is more than just a brand, it's a legacy steeped in a culture of exploration, caretaking, and hard work.

The Scout brand is all about respect. Respect for the environment by developing electric vehicles with the capability to get you to any location. Respect for the past and the future by taking an iconic American brand that hasn't been around for a while, electrifying it, digitizing it, and loading it with American innovation. Respect for communities by creating a company that stands for its people and its customers. And respect for both work and play, with vehicles that are equally at home at a camp site, a job site, or on a Tuesday commute.

At Scout Motors, we empower our talented, inclusive, and entrepreneurial teams to innovate. What makes a Scout employee? Someone who is a visionary and a leader, who seeks new paths and shares lessons learned. A knowledgeable doer who collaborates across the company to build better. A go-getter with unrivaled passion.

Join us at Scout Motors and be part of shaping the future of transportation. If you're ready to drive change and make history, apply now!

Overview

Scout Motors is building more than vehicles — we're building a movement. We're looking for a strategic, creative, and self-starting Social Media Strategist to help define how Scout shows up across all digital platforms. This is a role for someone who thrives in a fast-paced environment, understands culture, and knows how to craft stories and moments that build brand love from the ground up.

You'll lead social strategy, content creation, and performance insight for Scout's organic presence, working closely with internal teams and agency partners to ensure every post, story, and reel reflects our vision, our adventurous spirit, and our authenticity.

What you'll do

Become part of an iconic brand that is set to revolutionize the electric pick-up truck & rugged SUV marketplace by achieving the following:

• Lead Social Strategy: Develop and execute platform-specific strategies that drive engagement, growth, and cultural relevance while amplifying Scout's brand voice.
• Create & Curate Content: Capture and edit social-first photos and videos, build motion graphics, and create compelling storytelling content for each platform.
• Pitch Stories: Proactively suggest content ideas, campaigns, trends, and real-time moments that connect with audiences and elevate Scout's social presence.
• Collaborate Across Teams: Partner with in-house creatives, agency partners, influencers, and collaborators to bring concepts to life.
• Translate Campaigns to Social: Convert brand initiatives (e.g., "There Is a Scout in All of Us" and "The World Needs Scouts") into engaging, platform-tailored content.
• Analyze & Iterate: Monitor metrics, interpret data, and deliver actionable insights — blending analytics with instinct to refine and improve performance.
• Grow Community: Advocate for and co-manage social engagement, conversations, and community-building tactics that reinforce brand loyalty.
• Stay Ahead of Trends: Track social culture, memes, audio, and conversation shifts, and respond quickly with creative, on-brand executions.

Location & Travel Expectations :

• This role will be based out of the future Scout Motors corporate headquarters, which is anticipated to be identified in 2025. This role may be remote to start but will transition to an in-office setting at the headquarters after the location is determined. This role is not eligible for remote work in New York City.
• The responsibilities of this role require attendance in office with in-person meetings and events occasionally to office meetings, events, and brand activations.
• Applicants should expect that the role will require the ability to convene with Scout colleagues in person and travel to participate in events on behalf of the company from time to time.
• Travel: Domestic travel required, up to 35% of the time. Valid driver's license required.

What you'll bring

We expect all Scout employees to have integrity, curiosity, resourcefulness, and strive to exhibit a positive attitude, as well as a growth mindset. You'll be comfortable with change and flexible in a fast-paced, high-growth environment. You'll take a collaborative approach to achieve ambitious goals. Here's what else you'll bring:

• A portfolio of social media work that demonstrates creativity, punchy copy, video/reel editing, motion graphics, and visual brand design.
• Expertise in Adobe Creative Suite (After Effects, Premiere, Photoshop, Illustrator, InDesign), Figma, and common design workflows.
• Experience producing platform-specific visuals and video content, including animation, transitions, and storytelling edits.
• Strong communication, tone-of-voice, and collaboration skills.
• Ability to work independently, manage multiple projects, and adapt quickly to shifting priorities.
• Analytical skills to assess performance and adjust strategy while maintaining a creative, audience-first approach.
• Ability and willingness to travel domestically and internationally as required, approximately 35% of the time.
• Valid driver's license required.

Preferred Qualifications

• Experience launching or growing anew brand's social presence.
• Experience working with influencers, content creators, or ambassadors.
• Passion for automotive, EVs, mobility innovation, or sustainability.
• Comfortable with f ast iteration, evolving priorities, and collaborative feedback loops.

What you'll gain

The benefits of joining Scout include the chance to build products and a company from the ground up. This is a chance to create something new and lasting – with an iconic brand at its foundation. In addition, Scout provides competitive compensation and benefits to support your physical, mental, and financial wellbeing. Program specifics are detailed in company policies and employee benefit guides, select highlights:

• Competitive insurance including:
  • Medical, dental, vision and income protection plans
• 401(k) program with:
  • An employer match and immediate vesting
• Generous Paid Time Off including:
  • 20 days planned PTO, as accrued
  • 40 hours of unplanned PTO and 14 company or floating holidays, annually
  • Up to 16 weeks of paid parental leave for biological and adoptive parents of all genders
  • Paid leave for circumstances related to bereavement, jury duty, voting time, or military leave

Pay Transparency

This is a full-time, exempt position eligible to receive a base salary and to participate in an annual performance bonus program. Final salary offered will be determined based on factors including but not limited to the candidate's skills and experience. The annual performance bonus program is preset and not candidate dependent.

Initial base salary range = $110,000.00 - $135,000.00

Internal leveling code: IC8

Notice to applicants:

• Residing in San Francisco : Pursuant to the San Francisco Fair Chance Ordinance, Scout Motors will consider for employment qualified applicants with arrest and conviction records.
• Residing in Los Angeles : Scout Motors will consider for employment qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring Ordinance.
• Residing in New York City : This role is not eligible for remote work in New York City.

Equal Opportunity

Scout Motors is committed to employing a diverse workforce and is proud to be an Equal Opportunity Employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, disability, pregnancy, or any other characteristics protected by law. Scout Motors is committed to compliance with all applicable fair employment practice laws. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact [email protected].