Sales Associate

Betten Honda
Muskegon, MI

Job Description

Job Description

Job Summary:

We are seeking a motivated and customer-focused Sales Associate to join our dealership team. The ideal candidate will have excellent interpersonal skills, a passion for automobiles, and a drive to succeed in a fast-paced, commission-based environment. As a Sales Associate, you will guide customers through the vehicle purchasing process, from initial inquiry to final sale, ensuring a high-quality customer experience.

Key Responsibilities:
  • Greet and assist customers in a professional and friendly manner

  • Determine customer needs and recommend suitable vehicles

  • Conduct vehicle demonstrations and test drives

  • Explain features, benefits, and financing options to customers

  • Negotiate pricing and trade-in values within dealership guidelines

  • Complete sales paperwork accurately and efficiently

  • Follow up with potential and existing customers to encourage retention and referrals

  • Maintain in-depth knowledge of current inventory, promotions, and industry trends

  • Work collaboratively with the finance and service departments to ensure a smooth customer experience

  • Meet or exceed monthly sales goals and performance targets

Qualifications:
  • High school diploma or equivalent (Associate’s or Bachelor’s degree preferred)

  • Previous automotive sales experience is a plus but not required

  • Excellent communication and customer service skills

  • Strong negotiation and closing abilities

  • Professional appearance and demeanor

  • Ability to work flexible hours, including evenings, weekends, and holidays

  • Valid driver’s license with a clean driving record

Posted 2026-03-20

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