Strategic Initiatives Communications Lead

Description

Hybrid: This role is categorized as hybrid. This means the successful candidate will be based Warren or Detroit, MI and is expected to work in the office 3 days per week at minimum or other frequency determined by the business.

Relocation: This role is not eligible for relocation. Any relocations costs would be the responsibility of the selected candidate.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

About GM
General Motors (NYSE: GM) is driving the future of transportation, leveraging cutting-edge technology to build safer, smarter, and cleaner cars, trucks, and SUVs. GM offers a growing portfolio of efficient and innovative gasoline-powered vehicles, and the industry’s broadest range of EVs. Learn more at GM.com. 

About GM Communications

The communications team at General Motors focuses on impact and driving transformation through storytelling. We engage with media, employees, influencers, stakeholders, and consumers to amplify our company’s reputation and our products and services. We are broad thinkers, team first, and subject matter experts in our field. We have a relentless focus on our mission and our customers. We collaborate across the business, lead with insights, and always ask how we can use communications to add value to the enterprise.

Communications Senior Manager:

The Strategic Initiatives team is seeking a Senior Manager to play a critical role developing and executing plans to engage and inform employees at all levels of the business. This person will be responsible for increasing the impact of our internal communication events and initiatives – with flawless execution. This is a pivotal role for an experienced communications professional who thrives at the intersection of strategy, storytelling, and employee engagement. The ideal candidate is detailed-oriented, skilled at event management and can proactively shape internal narratives while navigating complex challenges with discretion and impact. This is an opportunity to partner with our comms leadership team to help shape the future of GM – driving strategic events that build connection, clarity, and confidence across our workforce. If you’re passionate about impacting employee experience at scale, we’d love to hear from you. 

Responsibilities

Develop, execute and support the planning and execution of the company’s largest internal events (Global Employee Q&As, All Executive Meetings and Senior Leader Meetings), with a focus on upleveling content to increase the impact across all levels of the business.

Help drive the strategy and execution of communications programs that enhance the employee experience and build confidence in leadership. 

Shape messaging and platforms that amplify leadership voices, ensuring transparency, authenticity, and inspiration in internal storytelling. 

Leverage data and employee insights to measure effectiveness and continuously refine communication strategies for maximum impact. 

Support content development for Senior Leader and All Executive communications, collaborating with other parts of the business to tailor content for the top leaders in the company.

Manage executive distribution lists that are the foundation for Senior Leader Hub, Senior Leader Meetings, and All Executive Meetings.

Manage amplification plans for our largest internal events, providing compelling content for leaders to cascade to their teams.

Develop and implement a cohesive internal communications strategy for the EST, focused on increasing employee understanding of GM’s purpose, vision, strategy and values.

Qualifications:

Bachelor’s Degree  

8+ years of experience in internal communications, corporate communications, or a related field 

Proven ability to develop and execute high-impact internal communications strategies for a large, complex organization 

Strong writing and storytelling skills, with experience crafting executive messaging and internal campaigns that inspire and engage 

A strategic mindset, and able to see the big picture while executing with attention to detail 

Experience working with global teams and diverse workforces in a fast-paced, highly matrixed environment 

Ability to work cross-functionally, influencing and collaborating with HR, legal, communications, and business leadership 

Demonstrated problem solving & analytical ability

High level of independent thinking & decision-making skills

Demonstrated planning & organization skills

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About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

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General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

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We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

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