Sports Partnerships Account Executive - University of Michigan
Requirements:
- Passionate, self-motivated sports marketing professional with deep knowledge of University of Michigan athletics and fanbase
- Strong understanding of college sports sponsorship landscape, NCAA regulations, and NIL (Name, Image, Likeness) opportunities
- Excellent relationship-building skills with ability to connect with both Fortune 500 brands and local Ann Arbor/Detroit businesses
- Outstanding presentation skills with ability to create compelling sponsorship proposals and activation concepts
- Strategic thinker who understands brand alignment, audience targeting, and sponsorship ROI metrics
- Willingness to work non-traditional hours including game days, weekends, and special events
Presenting and Selling
- Build and maintain sponsorship relationships with existing Michigan sports partners while growing investment levels
- Identify and secure new corporate sponsors aligned with University of Michigan brand values and fanbase demographics
- Develop relationships with brand managers, marketing directors, and agency partners interested in college sports sponsorships
- Create integrated sponsorship packages combining: broadcast mentions, digital advertising, social media integration, hospitality experiences, and on-site activations
- Sell multi-platform programs leveraging Michigan football, basketball, hockey, and Olympic sports content across BBGI assets
- Structure creative partnerships around: game day broadcasts, pre/post-game shows, coaches shows, athlete appearances, tailgate activations, and fan engagement events
- Maintain organized approach covering: brand objectives, target audience alignment, competitive sponsorship analysis, activation planning, and measurement frameworks
- Identify category-exclusive sponsorship opportunities in sectors like banking, automotive, healthcare, quick-service restaurants, and retail
- Prepare for sponsorship presentations by researching brand marketing objectives, competitive sponsorships, and budget cycles
- Understand Michigan fanbase demographics including geographic reach, household income, lifestyle characteristics, and media consumption
- Research corporate sponsor categories and identify brands seeking college sports marketing opportunities
- Stay current on college athletics trends, conference realignment impacts, playoff expansion, and NIL developments affecting sponsorship value
- Meet or exceed annual sponsorship revenue goals tied to Michigan sports programming and content
- Maximize BBGI's share of University of Michigan-related sponsorship spending in the market
- Communicate regularly with sponsors regarding activation timelines, game schedules, and special opportunity windows
- Serve as primary contact ensuring flawless execution of sponsorship elements from broadcast integration to event logistics
- Develop strong relationships with sponsor brand teams, ensuring renewals and identifying upsell opportunities
- Coordinate post-campaign recaps demonstrating sponsorship value through ratings, engagement metrics, and brand lift studies
- Master BBGI's Michigan sports assets including broadcast rights, digital platforms, social media reach, and event access
- Understand sponsorship valuation methodologies and competitive pricing for college sports properties
- Leverage audience research on Michigan fanbase loyalty, purchase behavior, and brand affinity
- Stay current on sponsorship best practices including: brand integration vs. traditional spots, social media amplification, and experiential marketing
- Understand NCAA compliance requirements affecting sponsorship content and athlete involvement
- Monitor competitor sports properties and sponsorship offerings (MSU, Detroit pro sports, Big Ten Network)
- Maintain detailed sponsorship records including contract terms, deliverable schedules, and fulfillment tracking
- Track Michigan athletics calendar including football/basketball schedules, bowl games, tournaments, and special events
- Provide organized sponsorship performance reports and renewal recommendations
- Utilize CRM to manage multi-year sponsorship agreements and stakeholder contacts
- Work closely with programming and promotions teams to ensure seamless sponsorship integration
- Collaborate with University of Michigan athletic department on partnership opportunities (within BBGI rights scope)
- Coordinate with creative services on sponsor content production and brand activation materials
- Provide weekly updates on sponsorship pipeline, renewals at risk, and competitive intelligence
- Staff key Michigan sports events including home football games, March Madness watch parties, and bowl game activations
- Participate in sponsor hospitality experiences and relationship-building events
- Football season sponsorships (September-January including bowl games/playoffs)
- Basketball season partnerships (November-April including tournament)
- Hockey, baseball, and Olympic sports sponsorship opportunities
- Michigan alumni network and fan club engagement programs
- Rivalry game premium sponsorships (Ohio State, Michigan State)
- Signing day, coaching specials, and off-season programming
- 3+ years in sports marketing, sponsorship sales, or college athletics business operations
- Established relationships within Michigan corporate community and/or college sports sponsorship space
- Understanding of sports broadcasting rights and media partnerships
- Familiarity with sponsorship measurement tools and ROI analysis
- Season ticket holder or active member of Michigan alumni/fan community (preferred but not required)
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