Marketing Director (Gillette)

Western Welding Academy is on a mission to build a better generation of blue-collar craftsmen. We train the next generation of skilled welders through a real-world, hands-on experience grounded in work ethic, accountability, and integrity—and we measure our success by student outcomes.

Skilled trades have always been essential to America’s strength, yet they’ve been undervalued for too long. As industry grows and the demand for qualified welders rises, WWA exists to close the gap—equipping students with the skills, discipline, and confidence to build strong careers and meet the needs of the welding industry.

Build a Better Generation—through marketing that moves people.

Western Welding Academy is on a mission to build a better generation of blue-collar craftsmen. We’re looking for a Marketing Director who’s equal parts strategist and doer—someone who can scale brand awareness, drive student recruitment, and lead campaigns that help restore the backbone of America’s industrial strength.

If you’ve been craving a role where your work has a direct, measurable impact on real lives and real careers—this is it.

Here’s what’s in it for you:

• Great Benefits : Including 100% Employer paid medical insurance option, dental, vision, PTO and 401K option.
• Make a Difference: Guide students into successful welding careers by sharing your knowledge and experience.
• Career Growth : Access ongoing training and professional development to sharpen your skills.
• Mentorship & Impact : Build relationships with motivated students from diverse backgrounds and help them achieve their goals.
• Team Environment: Collaborate with passionate professionals who share your commitment to excellence.

What success looks like in this role

You’ll develop and execute a marketing strategy designed to:

• Reach a monthly audience of 250 million
• Generate 300 applications per week
• Reduce cost of acquisition to $400 through strong KPI management and optimization

What you’ll do

Strategy & performance

• Build and run a comprehensive marketing strategy with clear segmentation, targeting, and KPI ownership
• Conduct market research and competitive analysis to spot trends and opportunities

Brand leadership

• Own brand consistency, positioning, messaging, and reputation management

Campaigns & budget ownership

• Plan and execute integrated campaigns across digital, print, social, events, and more
• Manage budgets, allocate resources, and optimize for ROI

Digital + social growth

• Lead SEO/SEM, email, content marketing, website content/UX, and digital optimization
• Build engaging social campaigns—especially on TikTok, YouTube, Instagram, and Snapchat

Content that captures attention

• Oversee creation of high-quality video, photo, and written content—on brand and built for the right audience

Lead the team

• Mentor and develop a high-performing marketing team; manage vendors/agencies
• Partner across departments to align marketing with growth goals and report results to leadership

What we’re looking for

Must-haves

• 5+ years in marketing, including 3+ years in a leadership role
• Proven success building and executing effective marketing strategies
• Strong digital + social marketing expertise and content leadership
• Excellent leadership, communication, analytical and project management skills
• Experience with marketing automation/CRM tools (HubSpot, Salesforce, etc.)
• Tech-savvy and comfortable learning new tools quickly

Nice-to-haves

• E-commerce experience (Shopify)
• Familiarity with tools like Aircall, Manychat, Zap SMS, Klaviyo
• Strong eye for video/photography (bonus if you can shoot/edit)
• Understanding of psychology/consumer behavior background

Why Western Welding Academy

You won’t be marketing “another product.” You’ll be helping people step into a skilled trade, build confidence, and change their life trajectory—while growing a brand with bold goals and meaningful impact.

Equal Opportunity Employer

Western Welding Academy is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other legally protected status.

Pre-Employment Drug Testing

Employment with Western Welding Academy is contingent upon successful completion of a pre-employment drug test and any other applicable pre-employment requirements.

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