Email Marketing & Automation Coordinator
Responsibilities
- Work with the Email Marketing and Automation Manager and Strategist on a daily basis in the development and execution of email marketing campaigns
- Coordinate assets for the day-to-day production and execution of email marketing campaigns
- Collaborate in the creative process for email, including timelines, creative brief creation, revisions/editing, proofreading, coordination with internal/external vendors and designers
- Routes all emails for creative review and submits revisions for feedback and approval
- Work closely with the Analytics, Social Media, Paid Media and Project Management teams to ensure campaigns are fully integrated and coincide with the client’s overall goals
- Assist in writing creative briefs and leveraging internal project management tools to adequately prep internal teams for integrated campaigns
- Partner with the Email Marketing and Automation Manager to manage the email marketing calendar
- Assist team with the implementation of new initiatives, testing cadence and special email projects
- Partner with project teams to build new functionality and triggers and troubleshoot issues as needed
- Quality checks of email campaigns, with a focus on renderability, link accuracy, content, and etc. prior to deployment
- Set up and manage, test and assist deployment with email campaigns in a variety of marketing platforms
- Assist with ongoing reporting in line with client expectations
- Update ongoing integrated content calendar
- Assist with reporting and email marketing metrics/analysis
Requirements & Skills
- Bachelor’s degree in marketing, communications, or a related field is preferred
- We welcome nontraditional paths. Relevant experience from internships, freelance work, community involvement, or transferable skills from other industries will be considered
- Experience with email campaign management and deployment in an Email Service Provider such as SalesForce Marketing Cloud, Pardot, Mailchimp, Marketo, etc. is a plus
- Excellent knowledge of Microsoft Office products including, Outlook, Word, Excel, and PowerPoint
- Ability to problem-solve and troubleshoot
- Strong written and verbal communication skills
- Ability to multi-task and work in a collaborative and fast-paced environment
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