Social Media Coordinator

Why You Are Going to Love This Job

• Purpose‑driven impact: At EverFriends.ai, every post, tweet, and story helps a real person feel less alone. You’re not just filling a feed—you’re helping build companionship for seniors and their caregivers.
• Startup energy with big ambitions: We’re lean, agile and grounded in care‑first values: Empathy First, Dignity Forever, Responsible Innovation. EverFriends+1 You’ll get to experiment, learn fast, iterate, and see your work shape our brand and community.
• Spartan network and legacy : As an MSU alum or affiliate, you’ll bring that Spartan spirit of resilience and teamwork. EverFriends.ai values driven, mission‑oriented team members just like you.
• Creative freedom & ownership : You’ll craft our social voice—Instagram, LinkedIn, Twitter/X, maybe TikTok—helping us translate big tech + big heart into content people connect with.
• Remote‑friendly but community‑minded : While our team is distributed, we value connection—and you’ll be part of a culture that cares deeply about both innovation and care.

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What We Need You to Do

• Manage and execute the full cycle of social media content: strategize, create, schedule, publish, monitor, and refine across key channels.
• Develop a content calendar aligned with EverFriends.ai’s mission, product milestones, industry themes (aging, AI, care tech) and the MSU alumni community when relevant.
• Write compelling copy with personality—stories about seniors, caregivers, users finding connection—while maintaining EverFriends.ai’s voice of empathy, innovation and respect.
• Collaborate with product, community, and customer‑success teams to surface authentic user stories, caregiver testimonials, product updates, and thought leadership pieces.
• Monitor social media analytics and key performance indicators (KPIs): engagement, follower growth, conversions (e.g., trial sign‑ups), sentiment. Use data to inform what’s working and what’s not.
• Stay ahead of trends in social media, content formats, and the elder‑care/AI space; propose experiments (e.g., reels, live Q&A, user‑generated content) to grow reach and relevance.
• Act as brand ambassador : respond to comments, cultivate community, identify MSU alumni tie‑ins or partnerships relevant to our mission, and help build strategic relationships.
• Uphold our values in every message: empathy, dignity, innovation, and connection.

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What You Bring to the Table

• Bachelor’s (or equivalent) and ideally with a degree or some coursework from Michigan State University — we’re particularly excited to see MSU Spartans in the mix.
• 1‑3+ years of social media or content marketing experience (startup or mission‑driven environment strongly preferred).
• Strong writing skills : you craft concise, emotionally resonant copy and know how to adjust tone for Instagram, LinkedIn, X/Twitter, etc.
• Comfortable working with data : you know how to interpret analytics and optimize content accordingly.
• Creative thinker with a growth mindset: you’re ready to try things, learn from results, and iterate quickly.
• Demonstrated interest in either health tech, aging/eldercare, AI, or social impact — and ideally all of the above.
• Able to work effectively in a remote team setting , self‑motivated, organized, and comfortable wearing multiple hats occasionally.
• Bonus if you’re familiar with content creation tools (Canva/Figma), scheduling platforms (Buffer/Hootsuite/Later), or basic video editing.
• Compensation for this role is DOE, $85k - $90k per year

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If this role excites you — bringing Spartan determination, social‑media savvy, and a heart for impact to a company that’s re‑imagining care — we’d love to see your story, your content examples, and how you’d help EverFriends.ai amplify connection and dignity through digital community.

Summary

Join EverFriends.ai as our Social Media Coordinator and become the creative heartbeat behind our mission — we’re building AI companions that transform the lives of older adults and those living with dementia. If you graduated from Michigan State University and are ready to bring Spartan grit to a fast‑moving startup, you’ll find yourself in a role where your ideas matter, your voice engages real humans, and your efforts help combat loneliness and isolation with empathy and innovation.

About Us:

We harness the power of advanced artificial intelligence to create compassionate, responsive companions that enhance the quality of life, foster emotional well-being, and provide unwavering support. By blending innovative technology with heartfelt empathy, we strive to ensure that no one faces their journey alone.

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