Cross Brand Product Marketing Strategy Manager

Description

The Role

The Cross Brand Product Marketing Strategy Manager reports directly to Director, Cross-Brand and Export. This role serves as the connective tissue across Chevrolet, GMC, Buick, and Cadillac, driving alignment on portfolio strategy, feature packaging, pricing direction, and customer value positioning. The role synthesizes insights from program teams, brand leadership, regulatory requirements, and competitive dynamics to create unified strategies that scale across the enterprise while respecting individual brand identities. It leads cross-functional decision-making on topics like ADAS/connected feature rollout, complexity management, and long‑range product planning, ensuring that GM moves as one team toward common revenue, customer experience, and portfolio health goals. This position requires balancing near-term launch needs with long‑term architecture strategy, influencing senior stakeholders, and providing clear strategic frameworks that help brands make faster, more consistent decisions. The ideal candidate for the role embodies GM’s Leadership Behaviors, with a progressive track record of proven ability to lead change, collaborate and influence across all functions, effectively prioritize and thrive in an ambiguous / fast-paced environment is a must.

What You'll Do (Responsibilities)

Cross-brand product strategies, i.e. ADAS, Digital Revenue, Regulatory Compliance, technology strategies, etc.

Cross-brand material, packaging, pricing issues & resolution by collaborating with cross functional teams including engineering, global programs, supply chain, sales service and marketing, customer care and aftersales, finance, legal, PR, etc.

Represent product marketing in meetings such as cross brand profitability improvement, quality and warranty performance forums

Enterprise complexity reduction & simplicity initiatives, manufacturing integration etc.

Overall group business planning for VP Product Marketing and Accessories

Your Skills & Abilities (Required Qualifications)

10+ years of mixed finance, engineering, marketing and/or sales and/or program management experience

Bachelor’s degree in business administration, engineering or another relevant field, master’s degree in business administration preferred

Ability to organize and plan effectively, in ambiguous and continually changing environment

Proficient communicator with an innate ability to break down complex data to others

High level of interpersonal skills to work effectively with, motivate and elicit work from others

Builds and maintains strong relationships across the enterprise, regardless of function or level

High level of analytical ability where problems are very unusual and difficult

Willing to offer opinions and judgments and constructively challenge leadership

Must be comfortable working with Senior Leaders and Executives within the organization

Demonstrated ability to work in an action oriented, decision-making environment and be decisive

Must plan and be able to anticipate risks associated with projects/tasks and have a plan to handle if encountered in highly visible live environments

Ability to organize and plan effectively, in ambiguous and continually changing environment

High level of time management and prioritization skills

Ability to react and address urgent requests in a timely, and high-quality manner

High integrity and ability to manage highly confidential content

Self-starter that can deal with ambiguous problems

Ability to develop high performing and accountable teams through influence (cross-company)

Proven track record partnering with internal stakeholders to deliver mutually beneficial outcomes

Executive presentation skills: ability to create and deliver effective business briefings

Highly analytical and proficient in uncovering & applying customer insights

Paragon of GM’s cultural behaviors

#LI-AP1

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

The selected candidate will be required to travel <25% for this role.

This job may be eligible for relocation benefits.

This position requires the ability to legally operate a motor vehicle on a regular basis and successfully complete a Motor Vehicle Report review.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Total Rewards | Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.