Social Media Content Creator

Job Description

Job Description

Company Description: At Quality Roots, Michigan's top name in recreational cannabis, we're all about setting the bar high. We're not just a company-we're a community, a culture, and a driving force in Michigan's cannabis future. Our team is built by local experts and entrepreneurs who've earned trust through hard work and integrity. What Sets Us Apart? We lead with integrity and innovation, forging lasting relationships with customers, employees, and local partners. We're growing fast, and so is the potential for your career. Whether you're a seasoned sales pro or just getting started, we provide the platform to help you level up and earn big. The Role... We're looking for a creative, self-driven Content Creator to own and grow our social presence across TikTok, Instagram, and Facebook. This role focuses on producing high-volume, short-form video content that highlights in-store experiences, products, staff personalities, and brand culture optimized for reach, engagement, and foot traffic. The Bottom Line... Big industry. Big opportunities. Big rewards. If you've got the hustle, we've got the runway.Core Deliverables

Weekly Content Output

• Filming and editing of 10-15 short-form videos per week
• 1-2 videos weekly across 5 Metro Detroit locations
• Platform-ready formats:
• TikTok
• Instagram Reels
• Sponsored Meta Ads

On Site Coverage

• Rotate through all 5 Metro Detroit stores regularly with occasional visits to Battle Creek, Kalamazoo, Corunna, and Monroe.
• Capture:
• Store atmosphere & traffic
• Product highlights (new drops, deals, top sellers)
• Staff personality & interactions
• Customer moments (when appropriate)

Performance Analysis

• Share monthly insights (reach, engagement, follower growth)
• Help inform future content strategy

Creative Expectations

• Trend-Driven Content
  • Stay on top of TikTok trends, audio, and formats
  • Quickly adapt trends to in-store content
  • Use strong hooks, fast edits, captions, and trending sounds

• Idea Generation:
  • Deliver new content ideas weekly & proactively test new formats for:
    • Product showcases
    • Staff & customer interactions
    • POV/day-in-the-life content
    • Promotions/events/drops

• Brand Alignment:
  • Content should be:
    • Authentic (not overly polished)
    • Fun, energetic, and local
    • Consistent with brand voice

Production Expectations Filming and Editing

• Batch filming across locations, turning everyday store activity into entertaining content
• Efficient capture (multiple videos per visit)
• Comfortable on camera and filming in-store with staff/customers
• Same-day or next-day turnaround
• Include captions, hooks, quick cuts, and trending audio

What We're Looking For

• Strong TikTok and/or Instagram presence (portfolio required)
• Understanding of cannabis content advertising restrictions
• Reliable, self-managed, and deadline-driven
• 21+ and comfortable in a cannabis retail environment
• Familiar with Michigan cannabis brands and culture