Senior Program Manager

Description

We are seeking a Senior Program Manager to join our Marketing Applied Sciences team within General Motors’ Global Marketing Organization. This role will partner closely with product, engineering, data science, architecture, marketing stakeholders and external vendors to drive the successful delivery of complex marketing and advertising technology solutions.

In this role, you will be the operational backbone and execution support for a highly technical product area. You will ensure priorities are clearly defined, work is well-sequenced, dependencies are managed, and delivery is predictable and transparent. You will serve as scrum master, owning the operating rhythm across PI planning, sprint execution, backlog health, stakeholder communications, and vendor coordination.

You will be a critical force multiplier for our Technical Enablement team, enabling us to focus on strategy and solution viability while you drive delivery excellence, team operations, and cross-functional alignment. You will be successful in this role if you thrive in ambiguity, are able to navigate competing priorities with diplomacy, and have a builder's mentality.

What You’ll Do

Program & Delivery Leadership

Lead end-to-end program execution for marketing and advertising technology initiatives, ensuring on-time, high-quality delivery across multiple workstreams

Translate high-level product strategy and architectural direction into executable plans, milestones, and delivery schedules

Manage cross-team dependencies, risks, and delivery trade-offs

Track progress, manage scope, and proactively surface delivery risks and mitigation plans

Product Management

Own and act as the product manager for key Technical Enablement priorities when needed

Contribute to AI Strategy and delivery of AI-related features

Create product requirements documents and project charters

Agile Operations & Team Orchestration

Serve as scrum master for our team of product managers, engineers, and strategists

Lead PI planning, sprint planning, backlog refinement, daily scrums, sprint reviews, and retrospectives

Own Jira hygiene and backlog health, ensuring stories are well-formed, prioritized, estimated, and sequenced

Drive continuous improvement of team agile practices, tooling, and delivery workflows

Stakeholder & Vendor Coordination

Act as a central coordination point across product, engineering, privacy and legal teams, along with external vendors

Manage calendars, schedules, meeting cadence, and key ceremonies across internal and external partners

Ensure alignment on scope, timelines, dependencies, and delivery expectations

Onboard vendors onto corporate systems

Communications & Reporting

Create and maintain program and project status reports, executive readouts, and delivery dashboards

Develop and publish a monthly internal newsletter highlighting team progress, milestones, and upcoming initiatives

Prepare materials for leadership reviews, roadmap discussions, and PI Planning

Ensure transparency into delivery progress, risks, and upcoming decisions

Your Skills & Abilities (Required Qualifications)

Bachelor’s degree in Business, Information Systems, or a related field; MBA or advanced degree a plus

6+ years of experience in technical program management, product management, delivery, or agile leadership roles

Experience serving as scrum master or agile delivery lead for technical teams, experience with data teams preferred

Strong proficiency with Jira, Confluence, and agile planning frameworks (Scrum, SAFe, or similar)

Proven ability to manage complex cross-functional programs with multiple stakeholders and dependencies

Familiarity with enterprise data architectures and cloud platforms

Excellent written and verbal communication skills, including executive-level reporting

Proven ability to manage competing priorities and multiple parallel initiatives

Strong organizational skills and attention to detail

Experience creating delivery artifacts, run-of-show documents, schedules, and operating cadences

What Will Make You Standout

SAFe, PMP, or Scrum Master certification

Ability to analyze data sets using SQL/Python

Industry experience in MarTech/AdTech

Experience working with agentic AI solutions

The salary range for this role is ($106,600 - $163,400). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

This role is categorized as remote. This means the selected candidate may be based anywhere in the country of work and is not expected to report to a GM worksite unless directed by their manager.

The selected candidate will be required to travel <25% for this role.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Total Rewards | Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

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