Omnichannel E-Commerce Manager (CPG)

Acosta
Grand Rapids, MI

This position is #Hybrid , in the office 3 days a week and requires travel .

You will partner closely with the sales team to accelerate measurable omnichannel sales growth for clients. Support multiple CPG brands across retailer omnichannel platforms, delivering integrated marketing strategies and execution , across digital and in-store touchpoints in partnership with retailers.

  • Partner with clients to define retail marketing objectives , performance metrics, and growth strategies
  • Build and maintain strong relationships with retailer marketing teams
  • Collaborate cross-functionally with account teams to align in-store and online strategies to build effective marketing strategies
  • Lead campaign planning, activation, and performance optimization across digital and in-store media for our clients
  • Evaluate digital shelf conditions by assessing product content and performance against retailer standards and best in class benchmarks
  • Be the go-to-resource on retailer marketing, helping sales teams and clients understand retailer priorities, platforms, and best practices to drive stronger share of voice in the retail environment
  • Collaborate with other E-Commerce managers and directors across the organization for best practices and enhance overall service offerings
  • Lead themed m ulti-brand marketing campaigns in collaboration with retailer marketing teams, unlocking more effective and strategic retailer marketing solutions for clients
  • In partnership with retailer marketing teams, lead and host client webinars to help educate, inform, and strengthen retailer marketing alignment
  • Support sales team leaders in driving new business opportunities by developing sell sheets and presenting retail marketing capabilities and resources
  • Travel to meet with clients for in-person meetings approximately every 8 weeks.


Education and Qualifications:

  • High School Diploma or GED required; Bachelor’s degree preferred
  • 5+ years of experience in business, customer management, or a related field, with a strong e-commerce background in multi-channel retail
  • Strong retail consumer marketing strategy development and execution experience
  • Hands-on experience with digital shelf management, content optimization, and online merchandising strategies
  • Familiarity with retailer-specific e-commerce processes preferred
  • Strong project management and cross-functional collaboration skills
  • Analyze performance data and translate insights into actionable strategies
  • Experience supporting budget planning, performance tracking, and reporting
  • Worked in platforms such as PIM, DAM, and content management systems preferred


#DiscoverYourPath

Acosta is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey.

Specializing in retail sales services, digital strategy, and business intelligence, Acosta empowers brands to thrive in the world of omnichannel shopping. Our sales and digital teams build lasting relationships, ensuring our client brands get the space they deserve in stores and outperform the competition online, while our merch reps make brands shine in retail locations across the world.

But it’s not just about what we do – it’s about who we are. With a team of over 20,000 associates, we’re a community of forward-thinking, value-driven professionals committed to an unmatched level of trust and transparency in the industry. And, we understand the importance of work-life balance, which is why many of our field roles provide our associates with flexible scheduling options. Join us and be a part of a team that values growth and making a real impact for our clients, retail partners and their customers.

Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact [email protected] . Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.

Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting.

The Acosta Group utilizes E-Verify for validating the ability to work in the United States for all job candidates. If you want more information on what this entails and your rights as a job applicant, please use the link provided to access information on our use of E-Verify and your right to work. Employer Resources (e-verify.gov)

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#DiscoverYourPath

Posted 2026-05-14

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