Production Supervisor / Manager

• Locations: Ayer, MA / Gilroy, CA

Responsibilities Include But Not Limited To

• Manage products by closely monitoring and analyzing sales volumes, market share trends and competitive activities and based on consumer and product knowledge and insight.

• Set and manage P&L targets by categories and channels.

• Work with SCM and Operations to ensure the infrastructure is enabled to support the category strategy.

• Conduct category-specific analyses and recommend new products and features to fill product pipeline and meet company’s strategy and goals.

• Lead the development process of new products (NPD) from conception through execution (pricing, positioning, packaging, etc.), by working collaboratively with different functions including R&D

• Develop new product marketing plan and develop strategies to communicate with consumers.

• Execute marketing projects including packaging development, ad development, digital marketing, and social media programs by working with cross functional teams and outside agencies.

• Assist in management of external vendors and partners as appropriate (e.g., advertising, PR, market research agencies, etc.)

• Develop and recommend product positioning, packaging, and pricing strategy to produce long-term market share.

• Develop and maintain a strategic 3-year plan to support growth and profitability targets by innovating and maintaining new products.

• Manage product lifecycle including product improvements and SKU rationalization.

• Determine the consumer research and data needed and conduct marketing research; track market and competitive trends to remain abreast of category developments.

• Develop and direct marketing/sales collaterals such as sell sheet, brochure.

• Manage archive to ensure all artwork designs and marketing materials remain current.

• Develop annual marketing budget and deliver all marketing activities within the budget.

Qualifications/Skills

• Bachelor’s Degree required, preferably in Marketing, Advertising or Business Administration. MBA is a plus.

• Passion for food is a must!

• 3 years of relevant work experience in brand or product innovation marketing (CPG experience required) preferably in food industry.

• 3 years of B2C or B2B experience and basic P&L knowledge.

• Strong proficiency in MS Office, particularly Excel and PowerPoint, including experience with IRI, Nielsen, and Spins.

• Excellent verbal, written communication skills and presentation skills

• Ability to accomplish tasks in a timely manner and meet deadlines.

We offer competitive pay and benefits package, including health (~80-90% company paid) for employee and dependents, dental, vision, life insurance, long-term disability, company match 401K plan, vacation, floating holidays, and company holidays.