Vice President of Marketing
- Develop and execute comprehensive brand strategy and positioning frameworks.
- Ensure consistent brand presentation across all customer touchpoints.
- Drive brand awareness and market differentiation strategies that keep SEE ahead of the curve.
- Build and scale influencer programs, from micro-influencers to celebrity partnerships.
- Negotiate contracts, manage relationships, and track ROI on all social initiatives.
- Lead the ecommerce team to drive aggressive online sales growth (Shopify/Klaviyo preferred).
- Oversee content strategy, audience segmentation, and lifecycle marketing.
- Concept and execute bold, unconventional marketing campaigns—including guerrilla and experiential tactics.
- Modernize and streamline SEE’s marketing systems, processes, and team infrastructure.
- Track marketing performance across channels (sales, traffic, conversion, ROI).
- Provide actionable insights to leadership and continuously optimize campaigns.
- Conduct competitive and industry analysis to identify growth opportunities.
- Bachelor’s degree required (advanced degree preferred).
- 7+ years of marketing leadership.
- Strong track record in retail marketing and ecommerce growth.
- Deep expertise in brand strategy development and execution.
- Highly organized with the ability to manage multiple, complex projects.
- Agile mindset with the ability to pivot quickly in a fast-paced environment.
- Proactive leadership style with a bias toward action.
- Proficiency in Excel, PowerPoint, Adobe Creative Suite, Figma, and Canva.
- Experience with Shopify, Klaviyo, and CRM systems.
- Exceptional communication, collaboration, and leadership skills.
- Fashion, beauty, or lifestyle brand experience.
- Hands-on guerrilla and experiential campaign execution.
- Proven success in launching products or leading brand repositioning.
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