Senior Digital Retail Analyst

Senior Digital Retail Analyst Location Warren, MI :

The GM Dealer Digital Solution (DDS) is seeking a Senior Digital Retail Analyst to leverage data, measurement and analytics to identify and improve business impact of DDS products (which can be found at ). In partnership with internal and external stakeholders, the Digital Retail Analyst will develop and oversee test and learn plans for DDS products optimization. This information will enable the DDS program to provide value to dealers through improving the dealers' digital performance as well as demonstrate the value of DDS Program participation.

Key Responsibilities:

• Compile data sets and draw insights for DDS team on behalf of the following product categories:
  • Digital Advertising
  • Dealer Websites
  • SEO
  • Call Tracking
  • Chat
  • Trade Tools
  • Vehicle Images
  • Reputation Management
• Educate leadership and broader team on industry trends and their application to the DDS program
• Develop recommendations and build business cases using program and industry data
• Work with business stakeholders to identify opportunities to drive dealer value through optimal product mix, identify program and product benchmarks, and increase dealer enrollment by demonstrating ROI for participating dealers
• Analyze internal and external data including website metrics, digital advertising, survey response data, call tracking data, sales and lead data, inventory levels, and more
• Identify correlations between DDS products and socialize complementary products which elevate performance when paired together
• Demonstrate unrelenting curiosity about optimized product mixes and the relationship between product enrollment, vendor performance, contribution to sales, and consumer behavior/trends
• Provide recommendations on best practices that dealers and Digital Performance Team (DPT) members can implement to drive retail performance and digital conversion
• Execute A/B testing campaigns in partnership with providers, analyzing key metrics, and identifying opportunities to increase product/program performance
• Collect and analyze customer, marketing, and web behavioral data
• Develop and present learnings from analysis, including actionable insights and recommendations
• Well-informed of industry trends, consumer shopping behaviors, and the digital evolution as it relates to media, marketing, and automotive retail
• Distill large, complex data sets down to digestible actionable insights tailored to brand, regional and dealer audiences
• Produce, deliver, and present insights from ad-hoc reporting leveraging internal GM and external data as requested by DDS team, brands and leadership.

Additional

Qualifications :

• Experience with digital analytics tools (Adobe, Google Analytics, etc.), data analysis and modeling
• Bachelor's degree in business, marketing, analytics or related field
• Proven experience as a Digital Analyst or similar role
• Strong background in media measurement and attribution
• Knowledgeable of the industry vendors listed on GMDealerDigital.com preferred
• Familiar with the concept of a centralized marketing team that activates across a network of individual locations (e.g. retailers, dealers, franchises)
• Natural self-starter, curious and able to autonomously identify opportunities to dig further into the data
• Strong expertise with MS Excel
  • Required:
    • xlookup (or vlookup and index match)
    • Macros
    • Pivot Tables
    • Charting
  • Preferred:
    • PowerPivot
    • PowerQuery
    • Data Modeling
    • Familiarity with Python coding

If you're interested in pursuing a career as a Digital Analyst, this can serve as a starting point for understanding the skills and qualifications required for the role. However, keep in mind that s can vary depending on the organization, industry, and specific project or product.

Relocation assistance is available.

Hybrid: Position does not require an employee to be on-site full-time, but the general expectation is that the employee be onsite an average of three (3) days each week.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an indivi d ual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.