Regional Director- Michigan

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Regional Director

At WhiteWater Express, we are more than just a car wash; we are a company built on respect, communication, and a passion for people. Our dedicated team members are leaders within the company, and we believe that personal growth is the key to our organizational success. If you are a self-starter, motivated, and ready to take on new challenges, we want you to succeed with us, as a part of a rapidly growing business.

We are currently seeking a dynamic individual to join our team as a Regional Director responsible for overseeing WhiteWater's operations in the Michigan region.

Location: Detroit, MI – This role encompasses 20+ locations across Michigan. Relocation sti pend available, if needed.

Position Overview

The Regional Director oversees our Michigan market, managing operations, and ensuring performance aligns with company goals. This role involves strategic planning, leadership, and financial oversight, often acting as a liaison between regional offices and headquarters. Key responsibilities include driving revenue growth, improving customer satisfaction, and developing strategies for regional success.

Key Responsibilities

• Lead the execution of strategic initiatives within the assigned market, ensuring alignment with organizational objectives and operational excellence standards.
• Collaborate directly with the Vice President of Operations to plan, implement, and monitor the success of key business strategies across the region.
• Develop and mentor field leadership , including Area Directors and location-level managers, through structured coaching, leadership development programs, and performance management processes.
• Drive employee retention efforts by partnering with regional leadership and the Talent Acquisition team to ensure consistent staffing levels, effective onboarding, and employee engagement.
• Review and analyze key operational data —including financial KPIs, staffing schedules, customer feedback, training progress, and daily performance metrics—with Area Directors, Multi-Site Directors, and senior leadership.
• Support organizational growth objectives , including greenfield expansion and acquisition integration, by cultivating internal talent for advancement and assisting with the recruitment and onboarding of new team members.
• Oversee and resolve employee and customer issues in coordination with Human Resources and Loss Prevention, ensuring timely and thorough resolution of all incident reports, including personnel concerns and customer claims.

Qualifications

• Minimum of 5 years of multi-site leadership experience , with a strong track record of managing and developing high-performing teams across multiple locations.
• Willingness and ability to travel regularly within the region to support site operations, assess performance, and provide hands-on leadership. Travel frequency may vary by region.
• Excellent communication skills , with the ability to lead and collaborate effectively across various channels—including video calls, in-person meetings, one-on-one conversations, email, and text.
• Strong financial acumen , including the ability to analyze profit and loss (P&L) statements, identify trends, and drive performance through data-informed decision-making.
• Collaborative and team-oriented mindset , capable of working cross-functionally to support company-wide initiatives and ensure seamless execution at the regional level.
• Customer-focused approach , with a commitment to delivering exceptional service and enhancing the customer experience at every touchpoint.
• Adaptability and resilience , with the ability to work effectively in outdoor environments and respond to changing conditions in a fast-paced setting.
• Successful completion of a pre-employment background check is required.

Benefits

• Lucrative earning potential , with an annual salary ranging from $110,000 to $130,000 (including base pay and bonuses).
• Relocation stipend provided (if applicable) to help ease your transition and get you settled quickly
• Premium benefits package , including health, dental, and vision insurance.
• Supplemental coverage for life, short-term, and long-term disability, providing peace of mind.
• Company matching 401(k) plan to support your long-term financial goals.
• Pet insurance to keep your furry friends healthy and happy.
• Flexible Spending Account (FSA) for medical and child expenses, allowing you to prioritize what matters most.
• Generous vacation accrual to recharge and unwind.
• Free car washes!
• Paid professional development opportunities to grow your skills and career.

Our employees are our most valuable asset. We only employ the best people in the service industry who embrace new challenges with enthusiasm. If you are looking for professional development with advancement opportunities in a fast-growing organization, come join our Team!