Communication and Brand Strategy Leader
- Regular and predictable attendance is an essential requirement of this position.
- Develop and implement an integrated communications and branding strategy aligned with HNNR’s mission and goals and that addresses all audiences.
- Ensure consistent messaging, visual identity, and brand alignment across all platforms.
- Lead development of written, digital, video, and collateral content for internal and external audiences.
- Manage website content, structure, updates, and analytics for the Neuro Rehabilitation program.
- Oversee social media strategy, content creation, monitoring, and metrics reporting.
- Serve as primary point of contact for media relations, including press releases and interview preparation, as needed.
- Work closely with the Engagement Manager to meet the needs of the marketing and branding outreach plan.
- Develop and produce marketing materials, brochures, presentations, newsletters, eblasts, and patient-facing education tools.
- Manage the program’s CRM, utilizing data for targeted outreach and campaign performance analysis.
- Drive the targeting of, planning for and execution of high-impact events, conferences and other marketing campaigns.
- Support Executive Director through planning and implementation of an internal culture and staff communication strategies.
- Coordinate photography, videography, and digital media needs for programs, marketing and events.
- Oversee projects using external vendors or contracted specialists to meet communication and branding objectives.
- Prepare regular reporting on communication metrics, media engagement, CRM performance, and brand initiatives.
- Perform other duties as assigned and relevant to position responsibilities.
- Minimum Education Required: Bachelor’s Degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in communications, marketing strategy, or brand development.
- Demonstrated experience managing digital platforms, CRM systems, and social media channels.
- Exceptional writing, editing, and storytelling skills.
- Strong project management skills and ability to manage multiple deadlines.
- Experience producing or directing graphic, video, and digital media content.
- Experience in healthcare, neuro rehabilitation, behavioral health, or human services preferred.
- Ability to collaborate effectively with clinical, administrative, and executive teams.
- Ability to travel locally and regionally as needed.
- Level 5 – Access to PHI of consumers at the affiliate of employment as applicable.
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