Licensed merchandise lead

Job Description

This role is categorized as HYBRID . This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.

The Licensed Merchandise Asset Lead will lead the management, distribution, and review of GM's proprietary brand assets - including logos, badges, vehicle imagery, sound bites, and CAD files - used across licensed merchandise. This role maintains a living asset library and fulfills internal and external requests in support of developing premium licensed merchandise ranging from replicas and video games to apparel and lifestyle accessories. This role will also assist with licensed product development to ensure that the the licensing assets are used properly and help elevate GM merchandise. The ideal candidate is detail-oriented, visually curious, and collaborative, with an appreciation for brand storytelling and design accuracy.

Key Responsibilities:

Digital Asset Management:

• Maintain a secure, organized digital asset library for licensed merchandise assets.

• Fulfill approved requests for logos, vehicle imagery, CAD files, and other brand assets in alignment with brand guidelines and legal standards.

• Track and log logo asset usage across teams and external partners to ensure visibility and compliance.

• Strong understanding of automotive logos, badging and vehicle designs.

Visual Curation & Brand Asset Support:

• Help identify legacy and underutilized brand visuals that could inspire future product use.

• Support preparation of creative references and historical materials for internal pitch decks or licensee use.

• Coordinate with Licensing and Brand teams to support the development of thematic or era-specific capsules leveraging heritage and current brand assets.

Digitization & Content Readiness:

• Assist in digitizing archived visuals, old branding materials, or legacy packaging elements.

• Work with internal design teams to ensure digital assets are formatted for product application.

• Maintain metadata and tagging systems to improve asset discoverability.

Cross-Functional Collaboration:

• Partner with GM Design to obtain visual references and approve legacy asset use.

• Collaborate with Licensing, Brand, and Merchandising teams to ensure creative needs are met for launches and presentations.

• Coordinate planning and execution of the annual GM Licensing Summit in partnership with GM Design, including event approvals, scheduling, and licensee invitations.

• Assist in asset delivery to new licensees and vendors during onboarding or refresh cycles.

• Work with Licensees, Licensing and Brand teams to secure feedback and approvals on product submissions to get merchandise in market.

Qualifications:

• Bachelor's degree required; preferred in design, asset management, visual media, or related field.

• 5+ years of experience managing digital brand assets, creative libraries, or content workflows.

• Strong knowledge of automotive products/features, industry trends, and branding is required.

• Experience with Adobe Bridge, Canva, or similar platforms to manage and review creative deliverables.

• Strong organizational skills, attention to detail, and ability to manage multiple requests and meet deadlines for asset deliverables.

• Visual sensibility and interest in brand design and archival storytelling.

• Experience working in licensing, product design, automotive or brand marketing environments is highly preferred.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

• #LI-MO1

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards Resources ( .

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire ( .

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email ([email protected]) us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:

Our Company (

Our Culture

How we hire??????? (

Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.

Explore our global locations (

We are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM's Talent Community (beamery.com) ( . As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more.

Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above. If you are seeking to apply to a specific role, we encourage you to click "Apply Now" on the job posting of interest.

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.