Account Executive
Multi-Media Account Executive
WOOD TV 8 is seeking a dynamic Multi-Media Account Executive to join our high-performing sales team! We are looking for an experienced sales professional with a talent for building client relationships, a passion for growing local businesses and a track record of delivering results.
In this role, you will manage and grow established accounts while hunting for new business opportunities across a range of industries. You will create customized marketing solutions using our full suite of offeringsfrom the trusted power of broadcast television to cutting-edge digital advertising tools, including digital video, targeted display, social, and search.
Responsibilities:
- Full-time sales role on a high-performing sales team committed to excellence and collaboration.
- Achieve and surpass revenue targets while maintaining accurate forecasting and reporting.
- Clearly communicate the value of WOOD TV8's integrated marketing solutions, schedule client meetings, collaborate on proposals, and present strategic recommendations.
- Proactively develop and maintain a strong pipeline of prospective clients using a wide range of resources and research tools.
- Engage potential clients through strategic outreach efforts, including phone calls, emails, LinkedIn networking, and in-person meetings.
- Meet or exceed weekly, monthly, and quarterly activities and performance metrics.
- Strengthen and grow existing partnerships through thoughtful insights, campaign optimization, and excellent customer service.
- Support station and corporate initiatives and contribute to overall success by performing additional duties as assigned.
Skills & Experience:
- College degree preferred.
- 3-5+ years of experience in media or professional sales, with a passion for customer-based solutions.
- Proven ability to develop new business opportunities across both linear and non-linear platforms.
- Comfortable reaching out to and engaging directly with business owners, proprietors, and community leaders.
- Strong organizational, writing, proposal building, and presentation skills.
- Energetic self-starter, team-oriented, and focused on maintaining positive momentum.
- Quick adaptation of new tools, technology, and processes.
- Quick thinker, able to ask and answer questions with ease.
- Must have a valid driver's license and good driving record.
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