Brand marketing and communications - associate

EY
Detroit, MI

At EY, we're all in to shape your future with confidence.

We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.

Join EY's dynamic Brand, Marketing and Communications (BMC) team where you'll help shape how one of the world's most trusted professional services organizations shows up in the market. Combining strategic leadership with hands-on impact in an organization that thrives on collaboration, creativity, and growth, EY BMC team members play a pivotal role in pioneering innovative solutions to elevating the firm's brand and enabling engaging experiences.

The opportunity

Alliances and Ecosystems are at the heart of innovation for EY and enable us to achieve our Alliances growth ambitions. They accelerate EY clients' issue-driven innovation and digital transformation. As an Alliances Supervising Associate, you will be responsible for implementing cross-service line and cross-sector strategies to enhance market eminence and drive demand generation across a growing portfolio of alliance partners.

Your key responsibilities

In highly agile fashion, this marketer will develop collaborative relationships across the BMC organization as well as with subject matter experts and relevant client-serving professionals.

  • Execute on an integrated Americas Alliance Brand & Marketing strategic plan in alignment with firm priorities, Americas Alliances hypergrowth ambitions, and evolving market opportunities

  • Create moderate-to-complex marketing deliverables for the Americas Alliances team. These should inform and motivate various internal and external constituencies about Americas Alliances initiatives and offerings.

  • Support the development, execution and measurement of cross-channel marketing campaigns to promote select partnership solutions. Tactics include digital paid campaigns, webcasts, video, thought leadership, content marketing, SEM, SEO, events, presentations, email campaigns, internal newsletters, among others.

  • Enhance integration across BMC including industry, service lines, regions and other programs to enhance coordination

  • Work with senior leaders to develop plans to effectively communicate strategic objectives and initiatives.

  • Create, develop and manage the project scope and schedule for multiple simple-to-mid-level post-campaign reports, driving data-based insights and spend decisions.

Skills and attributes for success

  • Experience with marketing, digital marketing, social marketing, demand generation, thought leadership, video development, content marketing

  • Ability to project manage and team with others, including internal and external creative agencies

  • Collaborate with colleagues in the Alliances team, across Service Lines, Sectors and Regions in the Americas

To qualify for the role, you must have

  • 4+ years previous marketing experience successfully managing multiple complex projects

  • Bachelor's degree or equivalent experience

  • A thorough understanding of digital content development and delivery principles including social media, paid campaigns and website optimization

  • Excellent written and verbal communication skills.

  • Experienced in B2B marketing, with substantial experience in professional services preferred

What we look for

We're looking for individuals who have strong business acumen and personal leadership. Innovative, creative thinkers who are strategic, collaborative and consultative and who can bring a fresh perspective will thrive in this environment.

What we offer you

At EY, we'll develop you with future-focused skills and equip you with world-class experiences. We'll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learn more .

  • We offer a comprehensive compensation and benefits package where you'll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $72,100 to $134,900. The base salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $86,600 to $153,300. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.

  • Join us in our team-led and leader-enabled hybrid model. Our expectation is for most people in external, client serving roles to work together in person 40-60% of the time over the course of an engagement, project or year.

  • Under our flexible vacation policy, you'll decide how much vacation time you need based on your own personal circumstances. You'll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.

Are you ready to shape your future with confidence? Apply today.

EY accepts applications for this position on an on-going basis.

For those living in California, please click here for additional information.

EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities.

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law.?

EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please call 1-800-EY-HELP3, select Option 2 for candidate related inquiries, then select Option 1 for candidate queries and finally select Option 2 for candidates with an inquiry which will route you to EY's Talent Shared Services Team (TSS) or email the TSS at [email protected] .

Posted 2025-11-18

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