Vice President Business Development

Acosta
Grand Rapids, MI

Acosta is proud to foster a corporate culture that is empowering, inclusive and responsible. Our values center on people, integrity, results, trust, teamwork, innovation, and balance. Having associates who live these values and have a great passion for what they do makes Acosta a terrific company to work for.

As we continue our path for growth, we are looking for several Business Development Executives to join our team!

  • Drive new client lead generation and business opportunities, close sales, and develop Acosta’s new and existing clients and customers.
  • Achieve predefined new business goals for Acosta by developing and executing lead generation plans and sales strategies for targeted markets.
  • Develop and maintain a healthy pipeline with high conversion rates.
  • Prepare and present Top-to-Top presentations leading client business development meetings.
  • Extensive experience reading and analyzing RFP requirements; ability to effectively identify and develop proposal strategies, themes, storyboards, discriminators.
  • Developing a scope of work, response questionnaire, evaluation criteria and scoring for an RFP to deliver accordingly.
  • Gathering information for drafting, writing, editing, formatting, and finalizing relevant RFP’s to include company core capabilities and competencies, understanding objectives, outcomes, deliverables and scope of work.
  • Work in partnership with members of proposal team to develop strategy, establish production schedule and develop a resource plan to ensure a timely response.
  • Project Management: Coordinate all attributes in workflow and hold contributors accountable for timelines.
  • Collaborate with cross functional teams: input to pricing architecture; contract initiation to close; onboarding to hand-off.
  • Leverage expertise and relationships with 3rd party providers of outsourced RFP services.
  • Develop and maintain strong relationships with key clients and retailers maximizing opportunities to serve on industry associations or events designed to strengthen Acosta’s position in the marketplace.
  • Previous exposure with Procurement and its role in a successful RFP.
  • Meeting the physical requirements – listed below.
  • Other duties as assigned

Education Requirements:

  • High School Diploma/GED
  • Bachelor’s Degree

Work Experience Requirements:

  • 10+ years of experience executing successful RFP proposal generation and developing business opportunities similar to those provided by Acosta.
  • Proven track record/ history of multi-million-dollar annual sales development.
  • Project Management from onset through transition.
  • Experience responding to RFPs and RFIs.
  • Prior experience in Retail, CPG, and/or manufacturing.

Knowledge, Skills and Abilities Requirements:

  • Proven ability to prospect new business via industry research and cold call, create a robust pipeline, and close deals.
  • Adept at storytelling and selling to business leaders.
  • Stellar presentation skills and ability to engage and lead client meetings.
  • Ability to lead, motivate, and influence team members (direct and indirect).
  • Highly developed Project Management skills.
  • Proven ability to analyze data and turn into real world solutions.
  • Adept at building sustainable relationships.
  • Extensive Industry contacts.
  • Entrepreneurial by nature.
  • High energy, positive thinker, collaborative, confident, consultative.
  • Strong interpersonal and highly developed writing skills; acute attention to detail.
  • Ability to travel 50%.

#DiscoverYourPath

Acosta is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey.


Specializing in retail sales services, digital strategy, and business intelligence, Acosta empowers brands to thrive in the world of omnichannel shopping. Our sales and digital teams build lasting relationships, ensuring our client brands get the space they deserve in stores and outperform the competition online, while our merch reps make brands shine in retail locations across the world.


But it’s not just about what we do – it’s about who we are. With a team of over 20,000 associates, we’re a community of forward-thinking, value-driven professionals committed to an unmatched level of trust and transparency in the industry. And, we understand the importance of work-life balance, which is why many of our field roles provide our associates with flexible scheduling options. Join us and be a part of a team that values growth and making a real impact for our clients, retail partners and their customers.


Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact [email protected]. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.


Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting.

The Acosta Group utilizes E-Verify for validating the ability to work in the United States for all job candidates. If you want more information on what this entails and your rights as a job applicant, please use the link provided to access information on our use of E-Verify and your right to work. Employer Resources (e-verify.gov)

By applying, you agree to our Privacy Policy and Terms and Conditions of Use.


#DiscoverYourPath

Posted 2026-04-03

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