Social Media & Email Market Specialist

Job Description

Job Description

Salaried

???? Food Lovers Unite! ????

Busch’s is HIRING and we want you! ???????? Love food, fun, and fabulous people? Join our family-owned Michigan team and cook up a career full of flavor!

What’s in store?

• ???? Flexible schedules
• ???? Employee discounts
• ???? 401K with company match
• ???? Tuition reimbursement
• ???? Daily Pay available

Ready to spice up your job and grow with us? Apply now and let’s create the perfect ???? pear together! ????????????????

Specific Accountabilities:

• Manage all company social media pages through Facebook, X, Instagram, Pinterest, UnTappd, Yelp, TripAdvisor, Google, TikTok, YouTube and more with brand consistency

• Co-strategize with Social Media Content Creator in creating engaging and creative content for social media, email, website, and other digital platforms

• Run digital ads through Facebook, Instagram, Google and more

• Manage day-to-day messaging and engage with all guests and vendors across all social channels

• Create and add new events, company updates, and store happenings as needed

• Create and launch email marketing campaigns through Busch's internal CRM system

• Create and launch text marketing campaigns
• Plan and coordinate in-store and off-site events to increase engagement between Busch's and our guests. Enhance our community image through assisting with appropriate sponsorships.
• Promote B2B (business-to-business) marketing by partnering with vendors and neighboring businesses on various social media and email campaigns, cross-promotions, etc.
• Collect feedback from our best MyWay members to ensure we deliver the best service and products
• Analyze social media results to gauge the success of campaigns by tracking all metrics related to posted content and provide recommendations on new initiatives.
• Contribute to organizational effectiveness by offering information, suggestions and recommendations.
• Exemplify Busch's beliefs and behaviors when interacting with guests and potential guests both in store and offsite.
• Attend on-site Busch’s sponsored and Busch’s hosted events as a social representative and posting engaging event content live.
• Work in a fast-paced, high-demand environment where time-sensitive processes may contribute to elevated levels of stress.

Education, Experience and Skills:

• Bachelor degree in communications, marketing, journalism, business or related field

• Demonstrated knowledge of creating images, photos and videos for email, text and social platforms
• Experience managing social media business accounts required
• Experience running Facebook ads preferred
• Some public relations knowledge and/or experience preferred
• Some retail experience preferred
• Proficient organization and planning skills, especially to manage multiple deadlines and projects.
• Proficient presentation skills, including public speaking i.e. communicating confidently with guests and team members while visiting stores and assisting with events
• Proficient communication and interpersonal skills, including written, verbal and listening skills.
• Proficient computer skills in Excel, Word and e-mail. Ability to learn and use a variety of proprietary applications and technology
• Excellent time and project management skills
• Lifelong learner passionate about food, people, and enhancing digital connections