Marketing Coordinator

Position Summary

The Marketing Coordinator supports the Sales Manager by assisting with the development and execution of marketing initiatives that promote the company’s manufacturing capabilities, products, and services. This role works closely with both sales and production teams to ensure marketing efforts are aligned with customer requirements, industry trends, and overall business objectives.

Key Responsibilities

• Conduct market research by gathering and analyzing competitor activity, industry trends, and customer insights.

• Support the planning and execution of marketing campaigns that drive sales initiatives and brand awareness.

• Create and maintain marketing materials, including brochures, product literature, presentations, and digital content tailored to technical and manufacturing-focused audiences.

• Coordinate logistics and materials for trade shows, industry events, plant tours, and customer visits.

• Manage digital marketing activities, including social media, website content updates, and email campaigns to improve visibility and engagement.

• Provide sales support by developing marketing tools, data, and materials to strengthen customer presentations and proposals.

• Assist with customer communications such as newsletters, case studies, and product announcements.

• Track marketing performance metrics and prepare reports for the Sales Manager to evaluate campaign effectiveness.

Qualifications

• 2–4 years of marketing experience, preferably within a manufacturing, industrial, or technical environment.

• Strong written, verbal, and organizational skills.

• Proficiency with digital marketing tools, including CRM systems, social media platforms, and email marketing software.

• Ability to collaborate effectively with cross-functional teams, including sales and production.

Skills and Competencies

• Creative mindset with the ability to develop engaging marketing content for technical products and services.

• Strong project management skills with the ability to manage multiple priorities and deadlines.

• Collaborative work style and effective communication across departments.

• Working knowledge of manufacturing processes and product specifications.