General Manager

D1 Training - Lake Orion
Lake Orion, MI

D1 is an athletic-based group training facility for adults and youth athletes ages 7 and up with a mission of providing the best fitness philosophy and facility to its athletes, empowering them to improve themselves by efficiently and consistently reaching their fitness goals.

At D1, our promise to our athletes is: “You pick the goal, we help you get there” and D1 Coaches are the catalysts for our fulfillment of that promise. D1 Coaches implement and instill the D1 training philosophy into every workout. They exhibit the ability to adapt and customize programs in the workouts, in order to tailor them to each athlete. They take a personal stake in the lives of our athletes, maintaining regular contact and monitoring their individual progress toward their goals. D1 Coaches are a part of the best training environment in the industry and are integral to the success of D1 as it continues its rapid growth.

Company Overview

  • Motivate and inspire all to be their best and achieve their goals through training with world-class coaches.
  • The culture of D1 separates us as we are all driven to help those around us.
  • D1 is passionate about impacting and changing lives.

Key Skills Required For the Position:

SALES

  • You should be able to walk in on day one & close over 50% of the leads you sit down to meet with.
  • Drive membership sales and personal training packages.
  • Set, track, and exceed monthly and quarterly sales goals.
  • Develop and implement sales strategies to enhance customer acquisition and retention.
  • Think outside the box to identify new sales opportunities, marketing strategies, and customer engagement methods.
  • Innovate ways to attract new clients and keep current members excited about services and promotions.
  • Experiment with creative approaches to overcome sales challenges and adjust to changing market conditions.

LEADERSHIP

  • Hold weekly 1 on 1 meeting, and weekly staff meetings, hold staff accountable, & lead your team to business growth.
  • Must be a strong & confident leader who can handle the demands of this role
  • Lead and inspire the sales team, setting clear targets and providing motivation.
  • Train and develop sales associates, ensuring they have the tools and knowledge to succeed.
  • Foster a positive, results-driven team environment.

CUSTOMER RELATIONS

  • Build strong, long-term relationships with members and prospective clients.
  • Provide personalized recommendations based on client needs and preferences.
  • Proactively engage with prospects to convert leads into memberships and sales.

This General Manager Can Expect:

  • To join a fun team that understands how to WORK & PLAY hard
  • To facilitate staff meetings each week covering key data points with their team & moving the needle forward by both informing & inspiring their team to take action on key changes.
  • To be held accountable in financial meetings to an annual budget that predicts line-by-line revenue categories, overhead categories, COGS, etc.
  • To be poised when meeting & interacting with professional athletes…this GM must provide the same world-class experience to EVERY SINGLE PERSON who walks in the door

Responsibilities

Serve as a key point of contact for members, with an emphasis on providing the D1 customer experience. Duties include:

  • Assisting with member progress check-ins
  • Setting up new memberships in the POS system
  • Collecting and processing payments
  • Providing front desk sales and information
  • Assisting with special events
  • Managing all sales

Qualifications

  • Proven experience in fitness sales or related industry.
  • Strong communication and interpersonal skills.
  • Ability to think creatively and adapt to changing environments.
  • Self-motivated with a strong desire to exceed sales targets.
  • Leadership experience or demonstrated potential to lead a team.
  • Associate Degree
  • 3 years of management
  • Can out-sell anyone in the room & loves it
  • Knowledge of gym and retail operations
  • Positive and energetic personality with a “can do” attitude
  • Is a manager who will be the first one in & the last one to leave

Benefits:

  • Bonus based on performance
  • Competitive salary
  • Opportunity for advancement
  • Paid time off
  • Training & development
#J-18808-Ljbffr
Posted 2026-01-14

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