Group Director, Experience Strategy
- Expertly direct teams in development of core deliverables (with the ability to produce high-caliber deliverables independently as well)
- Facilitating cross-functional collaboration across teams, departments, and agencies
- Rapidly synthesize large quantities of information from a range of qualitative and quantitative research techniques, identify critical observations & insights, and formalize recommendations
- Dive deeply into business data and user analytics to understand behaviors and results, and develop actionable recommendations
- Understand and consider the interconnectedness of human needs, business strategy, and competitive landscape to determine unique value propositions and business-critical must-wins
- Drive prioritization efforts to identify highest-value opportunities
- Help craft measurement plans to understand impact of solutions and drive optimization over time
- Design the business rationale for CX efforts within the client’s organization & develop corresponding roadmaps
- Help clients make informed decisions on behalf of their customer and business; drive strategic discussions and alignment with senior clients
- Grow client relationships by understanding business needs and opportunities
- Contribute to the VML experience strategy and CX thought leadership and IP Required Skills
- Demonstrated proficiency in executive-level storytelling – Demonstrating the need, value, and potential of Experience Strategy work to C-Suite clients
- Ability to work in an ambiguous environment with strong problem-solving and critical-thinking skills
- Ability to craft a strategy from a whiteboard, translating the theoretical into the tangible
- Ability to lead senior-level conversations and workshops, and navigate conflicts to achieve desired outcomes
- A demonstrated passion for creating solutions that deliver and capture value for an organization, its customers, and its employees
- Ability to manage multiple bodies of work and enable teams to produce stronger artifacts through collaboration and leadership
- Has a wide span of knowledge and experience across Digital, CRM, Mobile, Social, CMS, SEO, Commerce, Retail, and/or Analytics
- Completion of a bachelor’s degree and a multidisciplinary background, preferably in a related field such as marketing, advertising, strategic planning, psychology, sociology, or anthropology
- Interest in customer experience, product management, strategy, and innovation
- 10-14 years applicable experience, with experience managing direct reports
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