NA Lincoln Group Brand Marketing Mgr

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we're all a part of something bigger than ourselves. Are you ready to change the way the world moves? Our **Marketing, Sales & Service** organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford. **In this position...** At Lincoln, we exist to elevate our clients journey to self discovery. We promise to create world class products and effortless experiences that revitalize our clients throughout their journey. A modern marketing expert, this person will lead the charge in evolving Lincoln's Marketing team to leverage data and technology to enable excellence in how we approach the market and decision making. Incorporating understandings of the current market in how we create products to engage clients today and tomorrow. The ultimate ambition: data and tech enabled, idea-led marketing that is customer-centric. The Lincoln Group Marketing Manager has accountability for the Consumer and Product Marketing activities by leading the Voice of the Customer input into - Milestones, FPV development, Launch strategy and sales activities for Lifestyle/2-row vehicles within the Lincoln Showroom including Corsair, Nautilus and future vehicles. The Lincoln Group Marketing Manager will oversee all product related studies including offering strategies, contribution margin improvement actions, complexity reduction actions, product reviews as well as simplification and modernization strategies. This person will lead a team of approximately 4-6 brand and product marketing managers, including cross-vehicle responsibilities. The role allows for a holistic view of the entire vehicle line journey from development to launch and sustainment. She/he/they will be proven at working with multiple stakeholders and lead the charge with partners to drive work that delivers exceptional business results. The role will report Megan McKenzie, Head of US Marketing and Communications. **What you'll do...** Be a strong people leader, guiding a team through change and transformation, with an eye on talent development, capability building, and culture · Lead Lincoln marketing strategy and executional functions including - GPDS milestones, market equation, program planning volumes, program research, concept research, customer research research, price strategy, launch strategy, launch plan, go-to-market, offering strategy, incentive/payment planning and sales sustainment to deliver Lincoln US priorities for 2-row vehicles (3-4 programs) · Lead the overall brand strategies for products and product based experiences · Launch (including strategy, objective and tactic development) all-new and refreshed 2-row Lincoln Products · Steward increased efficiency and speed of decision making using in-market data and insights · Deliver products and launch strategies that increase addressable and interested market including growth audiences · Collaborate with Lincoln Family Group Marketing Manager (3-row vehicles) to maintain showroom cohesiveness · Find opportunities to inject personalization and customization into the Lincoln products · Lead identification of new, deeper insights from data and customer research to inform strategies and drive Lincoln plan · Work closely with key partners including product development, design, finance, sales organization, comms, media, CX, Model e, Ford Blue, GDIA (Global Data, Insights and Analytics), Enterprise Digital and Global Marketing to deliver program targets and vehicle line profitability · Identify ongoing life cycle efficiency opportunities for cost, offering strategy, incentive spend to ensure we are improving our business · Co-Manage Brand Promo budget (in conjunction with partner Lincoln Group Marketing Manager) across Lincoln Marketing team and ensure key priorities are funded **You'll have...** We seek to hire for passion because that is the only thing that cannot be taught. The following experience and background are a plus, but can also be learned on the fly (with the proper amount of curiosity and dedication). · Bachelor's degree in Marketing · A big picture thinker who understand product and consumer marketing and how to act like a challenger brand · People First Leader & Influencer o Promotes an inclusive environment and embodies the Ford+ behaviors o Expert communicator with proven track record in leveraging all internal and external communication channels, can lead by influence o Highly collaborative, team-oriented leader with good EQ o Must have strong confidence and a point of view, but lack ego and be adept at bringing out the best of people from all the different skills and disciplines o Track record of building and developing high performing teams o Experience in leading teams through change and transformation o A dynamic personality and a joy to be around, who will immediately add a different and innovative perspective to the team o Able to build trust and senior level relationships - internally at Lincoln and with partners · Proven Modern Marketer o Forward-thinking marketer who is ahead of trends- with strong product marketing, consumer marketing, luxury and EV marketing experience o An expert in the strategic planning and in marketing operations able to understand the balance between long term customer value, short term growth opportunities and client total cost of ownership o End-to-end marketer and 'Client Obsessive' o Strong analytical skills balanced with creativity o Keen strategic thinker, and ability to communicate marketing strategies to all levels and functions of the organization o Multifunctional experience across multiple lines of business and geographies, can lead in and navigate a highly complex and matrixed organization o Passionate and demonstrable advocacy for customer experience and centricity, will be a customer-centric leader o Strategic mind-set and able to blend the art and science of marketing as customer behavior changes and marketing products and services rapidly evolve · Luxury Mindset You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply! As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including: - Immediate medical, dental, vision and prescription drug coverage - Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more - Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more - Vehicle discount program for employees and family members and management leases - Tuition assistance - Established and active employee resource groups - Paid time off for individual and team community service - A generous schedule of paid holidays, including the week between Christmas and New Year's Day - Paid time off and the option to purchase additional vacation time. **This position is a leadership level 5.** For more information on salary and benefits, click here: ( **Visa sponsorship is not available for this position.** Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660. This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. # **LI-Hybrid #LI-MN1** **Requisition ID** : 55033