Direct Marketing Specialist

Founded by a small group of educators, Michigan Schools & Government Credit Union (MSGCU) has been providing quality financial services to the community for 70 years and welcomes everyone in Michigan to bank with us. We are financial champions committed to helping our members achieve financial success by rallying behind them and their goals. As the sixth largest Credit Union in Michigan, MSGCU has 24 branch offices in southeast Michigan. We have over 450 team members, more than 150,000 members, $4 billion in assets, and a 97% member satisfaction rating for two decades.

We are a caring organization that strives to ensure an equitable and inclusive culture where everyone is valued and respected. With regular coaching and continuing education, we grow champions – team members dedicated to championing the success of our members. Our commitment to team member engagement has contributed to the honor of being named a Top Workplace by The Detroit Free Press twelve years in a row.

If you have a passion for helping people and providing exceptional and dependable service, we want you on our team!

Information about our comprehensive total rewards package can be found here.

Overview of Responsibilities:Drives member engagement to increase product adoption and support relationship growth through the execution of personalized, data-driven direct marketing programs. Delivers always-on communications by leveraging the Marketing Data Platform (MDP) and collaborating with internal stakeholders and external vendors.

• Campaign Planning & Execution: Develops and manages targeted direct marketing programs using the Marketing Data Platform (MDP) to leverage predictive analytics and deliver personalized always-on communications across direct mail, email, SMS, and digital channels. Aligns direct marketing campaign objectives with organizational goals and product strategies by collaborating with key internal stakeholders.
• Creative and Content Management: Writes and edits clear, compliant, and member-centric content for direct marketing materials that support product adoption and strengthens member relationships. Collaborates with internal designers, campaign team, and external agencies to develop creative materials that reflect MSGCU’s brand identity and resonate with target audiences. Maintains brand consistency across all campaigns and ensures all materials meet regulatory and legal standards.
• Performance Analysis & Optimization: Partner with Marketing Analyst and Business Intelligence to track, measure, and report on direct marketing campaign performance using KPIs, ROI, and engagement metrics. Uses predictive analytics and A/B testing to identify opportunities for improvement and continually optimize marketing performance.
• Stakeholder Collaboration and Project Management: Ensure programs are executed on time and within budget. Maintains campaign calendars and project timelines to support timely, cost-effective delivery of marketing initiatives.

Core Competencies:

• Member Focus: Builds strong relationships (internal/external) and is skilled at influencing, collaborating, and working as part of a team in order to deliver effective, member-focused marketing campaigns and promotions Understands MSGCU’s products and services and how they appeal to members. Stays informed of trends in the marketplace and understands how marketing tactics can be applied to drive MSGCU’s objectives.

• Action Oriented: Strong project management, organizational and time management skills. Takes on new opportunities and tough challenges with a sense of urgency and enthusiasm. Operates well under pressure, meets tight deadlines, and effectively adapts personal and interpersonal approach.
• Plans and Aligns: Plans and prioritizes work by setting campaign objectives that align with organizational goals. Seeks ways to improve campaign strategies by combining activities into efficient workflows.
• Ensures Accountability: Holds self and others accountable to defined timelines to ensure campaigns remain on schedule.
• Collaborates: Builds partnerships and works collaboratively with others within the Marketing team and across the organization to meet shared objectives.
• Communicates Effectively: Excellent writing and editing skills and great attention to detail. Communicates effectively to audiences with unique needs and abilities.
• Instills Trust: Builds relationships and gains the confidence of others by modeling honesty, integrity, authenticity, and behaviors that align with organizational values. Exemplifies courage by stepping up to address difficult issues.

• Self-Development: Actively seeks new ways to grow and be challenged using formal and informal development channels.

Education and Experience Requirements:

• Bachelor’s degree in Communications, Marketing, or related field preferred; and
• 3 years of experience in direct marketing or campaign management, including developing content and using marketing automation platforms and data segmentation tools (e.g., HubSpot, Salesforce) required.
• Experience in financial services, proficiency in Adobe Creative Suite, and familiarity with financial marketing regulations (Truth in Lending, CAN-SPAM, and GDPR/CCPA) preferred.

Working Conditions:

• Office and branch location environment with little discomfort from noise, extreme temperature, dust, or other factors.
• Occasionally required to travel throughout MSGCU's service area as business needs require.
• Exposed to potentially hazardous conditions, such as robbery. Receives detailed instructions and security procedures on an annual basis to minimize risk.
• This work involves sitting most of the time with brief periods of walking or standing and may occasionally require lifting and/or moving up to 10 pounds.

Compensation and Benefits:

Competitive salaries are just the starting point for MSGCU team members. We also champion our team members with generous health benefits, vacation time, retirement plan contributions and discounts on loans and phone service also come with the job.

• Base salary begins at $57,000 / year

• Medical, dental and vision on your first day! You can choose the most generous Health Savings Account (HSA)-eligible medical plan with no monthly premium for you (and your family)

• If you are at least 21 years old, you will receive a 3% contribution from MSGCU, and a 100% match for the next 7% you contribute to your 401(k)

• You will enjoy 12 paid holidays and up to 120 hours of PTO your first year of service (pro-rated based on start date)