Senior Director of Copy Writing

Position Title: Senior Director of Copy Writing


Posting Number: S200P


Department: Marketing


Position Type: Staff




Job Description:

Job Summary
The Senior Copywriter is a creative powerhouse and strategic thinker responsible for crafting compelling, on-brand copy that drives engagement, inspires audiences, and delivers measurable marketing impact. Partnering closely with art directors, designers, strategists, and project managers, you will lead the development of high-quality written content across multi-channel campaignsincluding digital, social, print, experiential, and video.

Essential Job Functions

• Write, edit, and refine persuasive and engaging copy for integrated marketing campaigns (digital ads, websites, social media, video scripts, print collateral, email, presentations, and more).
• Collaborate with creative teams to develop campaign concepts, taglines, and messaging frameworks.
• Ensure all content maintains consistency in tone, voice, and brand positioning.
• Participate in brainstorming sessions, contributing innovative ideas and solutions.
• Partner with strategists and account teams to understand audience insights, marketing objectives, and brand guidelines.
• Transform creative briefs into clear, impactful messaging that resonates with target audiences.
• Support the development of storytelling approaches that differentiate the brand and drive results.
• Review and edit copy from other writers for accuracy, clarity, and creativity.
• Provide guidance and mentorship to junior and mid-level copywriters.
• Champion best practices in writing, brand storytelling, and content marketing.
• Work hand-in-hand with designers, art directors, videographers, and other creatives to bring concepts to life.
• Present creative work to internal stakeholders and occasionally to clients.
• Adapt tone and style for different channels and audiences while maintaining brand cohesion.

Required Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty mentioned satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. This role requires exceptional writing skills, a deep understanding of brand voice, and the ability to translate complex ideas into simple, persuasive messages. You will also mentor junior copywriters, contribute to creative ideation, and ensure all content aligns with campaign goals and brand standards.

Education and Experience

• Bachelors degree in Marketing, Communications, Journalism, English, or related field (or equivalent work experience).
• 68+ years of copywriting experience, ideally in an agency, in-house creative studio, or marketing department.
• Proven track record creating high-quality, multi-channel campaigns.
• Portfolio showcasing diverse creative work and measurable results.

Other Skills:

• Exceptional writing, editing, and storytelling skills.
• Ability to simplify complex information for different audiences.
• Strong conceptual thinking and creative problem-solving.
• Comfort working in a fast-paced, deadline-driven environment.
• Proficiency in adapting messaging for various formats and channels.
• Collaborative, open-minded, and receptive to feedback.

Physical Demands:

Personal Characteristics
Members of the Creative Studios team interact with teams across campus. A professional and pleasant relationship, clean and neat appearance that directly reflect the College is essential.

Code of Commitment

Be a good representative of Hillsdale College to promote the liberal arts, the Colleges original Articles of Association, and operating principles stated in the Staff Code of Commitment. The Colleges Mission Statement is a consideration in all aspects of the position. The teaching of the Christian faith shall remain a conspicuous aim of the College.

Open Date: 09/05/2025




Open Until Filled: Yes




Supplemental Questions:

Required fields are indicated with an asterisk (*).

Documents Needed To Apply (Required Documents & Optional Documents): Required Documents

1. Resume
2. Cover Letter

Optional Documents

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