Business Partner Lead: Northeast + Michigan + Ohio

Bayer
Lansing, MI

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where 'Health for all Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.

Business Partner Lead: Northeast + Michigan + Ohio

Designs, develops, and implements strategic marketing programs and pricing strategies to support the organization's products and services across various market sectors. Utilizes specific marketing strategies and media, including print, broadcast, and digital, to effectively launch and position offerings. Collaborates with sales and technical teams to identify and execute targeted marketing strategies, ensuring alignment with business objectives. Manages work across multiple marketing sub- families, including product and brand marketing, P&L management, advertising, and promotional activities. Analyzes market trends and customer data to identify opportunities, inform marketing strategies, and enhance overall brand performance.

YOUR TASKS AND RESPONSIBILITIES

The primary responsibilities of this role, Business Partner Lead: Northeast + Michigan + Ohio, are to:

  • Align account strategy with Strategic Account Leads (SALs) and Strategic Account Managers (SAMs); collaborate with unit and squads on account strategy and business planning;

  • Provide direction and coaching to Unit SAMs to achieve business targets;

  • Ideating and clearly communicating vision of successful business outcomes both near and long term for the supporting unit focus Identify account coverage gaps and prioritize account for growth to achieve P&L target;

  • Prioritize accounts for BPL and BUL coverage that are not part of SAL, SAM, unit SAM structure to ensure robust account management focus in supporting units to optimize growth of P&L Modeling successful business practices of communication, prioritization of work, and holistic understanding;

  • Identify and coordinate growth opportunities with unit BULs and SALs;

  • Drive business prioritization and planning across all accounts to support full portfolio GTM strategy across geography;

  • Provide partner insights & opportunities to facilitate BU P&L target attainment;

  • Own strategic assessment of distribution access strategy (BSA) Build account network and be a connector between field squads and SAL, SAM Collaborating with Customer Enabling Teams to align on strategies and to procure support services;

  • Create, customize, and personalize unit business plans;

  • Align and activate Y+1 business / growth plans between squads and partners; escalate material account deviation w/ SALs Co-own integration of GTM strategy across portfolio, including digital & new solution selling approaches within supporting unit

  • Challenge all stakeholders to focus on holistic cross-portfolio value creation;

  • Upskill account management practices for effective cross-portfolio integration & execution in coordination with SALs, SAMs;

  • Communicate and facilitate strategy and tactics to develop mutually beneficial business solutions;

  • Build relationships and trust with all stakeholders that foster local resolution to conflict/issues.

WHO YOU ARE

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

  • Excellent business acumen, strategic thinking, planning, negotiation, critical thinking and leadership skills;

  • Strong analytical and innovative sales and negotiation skills; detail orientation;

  • Ability to balance Bayer and customer needs to achieve mutually beneficial business results. A high degree of leadership and collaboration between Bayer field teams, units, SALs and accounts;

  • Ability to influence without authority;

  • Strong communication & influencing skills to drive execution of account plans with stakeholders;

  • Ability to quickly adapt selling and solution approaches to leverage digital tools and systems to represent the full BCS portfolio;

  • Ability to quickly build strategic relationships and influence behavior through building trust and being inclusive;

  • Advanced account management and business planning skill set;

  • Willingness to invest in financial acumen and continue to develop skill set to drive both top and bottom-line growth;

  • Ability to achieve business results in a relatively autonomous environment without direct supervision;

  • Willingness and ability to strategically delegate decision making abilities to the lowest level possible.

Preferred Qualifications:

  • Bachelors Degree in related field preferred;

  • 10+ years of experience preferred.

This posting will be available for application until at least March 24, 2026..

Employees can expect to be paid a salary between $90640.00 - 135960.00. Additional compensation may include a bonus or commission (if relevant). Other benefits include health care, vision, dental, retirement, PTO, sick leave, etc. If selected for this role, the offer may vary based on market data/ranges, an applicant's skills and prior relevant experience, certain degrees and certifications, and other relevant factors.

YOUR APPLICATION

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Health for all, Hunger for none, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.

To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

Equal Opportunity Employer Statement: Notice for U.S. Visitors: All information on this site is subject to compliance with local rule and regulations as they may vary from time to time and across different geographies, including, without limitation, U.S. Executive Orders.

Bayer is an E-Verify Employer.

Location: United States : Connecticut : Residence Based || United States : Maine : Residence Based || United States : Massachusetts : Residence Based || United States : Michigan : Residence Based || United States : New York : Residence Based || United States : Ohio : Residence Based || United States : Rhode Island : Residence Based || United States : Vermont : Residence Based

Division: Crop Science

Reference Code: 863041

Contact Us

Email: [email protected]

Posted 2026-03-14

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