Art director

Highmark Health
Lansing, MI

Company :

Highmark Health

Job Description :

JOB SUMMARY

This job provides creative expertise and inspiration for design projects and campaigns that have an instant, positive impact on the consumer in order to promote the product or brand being advertised. The incumbent conceptualizes, directs and executes print advertising and story boarding for both video and photo shoots, collateral pieces and web content. Ensures that goals and objectives are met on time and within budget. Partners with key members throughout the Organization to execute a strategic visual and creative vision. Works directly with the Creative Director to ensure consistency and cohesion between imagery and copy.

ESSENTIAL RESPONSIBILITIES

  • Work closely with the Creative Director to execute creative concepts for projects ensuring direction is aligned with the Highmark Health brand. Direct and oversee photo shoots, video shoots, graphic design, and copy writing to ensure branding needs are met through visuals as well as tone and voice.

  • Collaborate between creative teams, including and not limited to: web, social media, video, design, and copy writing. Utilize proven leadership and problem-solving abilities as well as strategic thinking and targeted brand positioning. Maintain the ability to collaborate and lead in a team environment. Must work well in a team environment with a wide range of people utilizing attention to detail and outstanding organizational, delegation, and time-management skills. Utilize good communication skills and the ability to express abstract ideas visually.

  • Responsible for highly creative results and a thorough understanding of photography, typography and printing.Evaluate, analyze and understand social and cultural trends.Work under the supervision of a creative director; work on projects from its earliest stages through to the launch.

  • Other duties as assigned.

EDUCATION

Required

  • Associate's Degree in Graphic Design

Substitutions

  • 3 years of Advertising experience in lieu of degree

Preferred

  • Associate's Degree in Advertising

EXPERIENCE

Required

  • 5 - 7 years in Advertising

To Include

  • 3 - 5 years in Branding and/or Management

Preferred

  • Professional experience using technology, tools, and AI in a Marketing function.

LICENSES AND CERTIFICATIONS

Required

  • None

Preferred

  • None

SKILLS

  • Creative Problem Solving

  • Creative Thinking

  • Graphic Design

  • Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms.

Language (Other than English):

None

Travel Requirement:

0% - 25%

PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS

Position Type

Office-based

Teaches / trains others regularly

Occasionally

Travel regularly from the office to various work sites or from site-to-site

Rarely

Works primarily out-of-the office selling products/services (sales employees)

Never

Physical work site required

Yes

Lifting: up to 10 pounds

Constantly

Lifting: 10 to 25 pounds

Occasionally

Lifting: 25 to 50 pounds

Rarely

Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

Compliance Requirement : This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.

As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company's Handbook of Privacy Policies and Practices and Information Security Policy.

Furthermore, it is every employee's responsibility to comply with the company's Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.

Pay Range Minimum:

$67,500.00

Pay Range Maximum:

$126,000.00

Base pay is determined by a variety of factors including a candidate's qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.

We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the email below.

For accommodation requests, please contact HR Services Online at [email protected]

California Consumer Privacy Act Employees, Contractors, and Applicants Notice

Req ID: J271110

Posted 2025-11-11

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