Cross Channel Initiatives Analyst

General Motors

Warren, MI

Job Description
The Role
The Cross Channel Initiatives team designs, analyzes, and optimizes incentive programs across retail, wholesale, and independent aftermarket channels, including PASE, Partner Perks, and targeted ad hoc initiatives.
The Cross Channel Initiatives Analyst is an insights-focused role that connects data to business decisions. This position supports end-to-end program design and measurement, ensuring incentive programs are grounded in robust analysis and deliver measurable business impact for dealers, customers, and GM.
What You'll Do (Responsibilities):
Program performance analytics: Evaluate effectiveness of PASE, Partner Perks, and ad hoc incentives using sales, parts movement, redemption, and attach-rate data; identify performance drivers and gaps by region/segment.
Insights to action: Build evidence-based recommendations on program mechanics (eligibility, payout curves, tiers, timing), forecast expected impact, and track realized results vs. targets.
Dashboards & reporting: Develop and maintain Power BI dashboards and management-ready summaries (month/quarter close, pre/post promotions), ensuring data accuracy and audit readiness.
Cross-channel collaboration: Partner with Sales, Service and Marketing Channel Leaders, Field Teams, Finance, and Marketing to align incentives to business priorities and customer experience goals.
Dealer performance monitoring: Track KPI trends (e.g., sales volume, redemption rate, ROI, margin impact, dealer participation, program leakage, mix shifts) and escalate risks with mitigation options.
Communication: Create concise presentations and program briefs to inform leadership decisions and field enablement; prepare FAQs/updates for internal stakeholders.
Your Skills & Abilities (Required Qualifications):
Bachelor’s degree in Business, Marketing, Economics, Finance, Analytics, or related field.
2–5 years experience in incentives, pricing/promo analytics, sales operations, or commercial analytics (automotive/aftermarket preferred).
Technical: Advanced Excel; working proficiency in SQL and Power BI (or Tableau) for data modeling, measures, and visualization.
Strong analytical problem-solving, attention to detail, and ability to translate data into clear business recommendations.
Effective communicator able to work across diverse stakeholder groups and manage multiple priorities in a fast-paced environment.
Core Competencies
Strategic and analytical thinking – Connects data to business strategy and incentive program design.
Insight-driven decision support – Translates analysis into clear, actionable recommendations.
Influencing without authority – Uses insights and storytelling to shape decisions across diverse stakeholders.
Cross-functional collaboration – Builds strong relationships across Sales, Marketing, Finance, Field Operations, and Program Management.
Data storytelling and executive presence – Communicates clearly, confidently, and succinctly at multiple levels.
Continuous improvement mindset – Uses insights to refine programs, reporting, and processes over time.
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job may be eligible for relocation benefits.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources .
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire .
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Posted 2026-03-12

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