Marketing Specialist
- Manage product- and sales-channel-specific content for customer communication and promotion
- Coordinate with multiple agency partners, including PR, influencer marketing, printing, and fulfillment services
- Implement and execute marketing strategies for the North American region
- Communicate regional marketing initiatives to global teams and align goals across multiple functions
- Collaborate with sales, product, category management, and customer service teams to ensure strategies are aligned and executed effectively
- Monitor and apply current digital marketing trends to deliver impactful messaging to target audiences
- Maintain web and social media presence; analyze visitor data to optimize engagement, reach, and user experience
- Plan, support, and evaluate trade shows and events, including pre- and post-event analysis
- Leverage CRM platforms to support communication strategies and foster collaboration between sales teams and customers
- Support the integration of multiple digital platforms into a cohesive and dynamic experience for internal and external stakeholders
- Coordinate with the Central Marketing office to ensure all communications meet corporate standards and align with overall strategy
- Stay informed on current marketing trends and market developments within the Automotive Aftermarket
- Bachelor’s degree in Marketing, Communications, or a related field
- 5+ years of marketing experience
- Automotive Aftermarket experience preferred
- Familiarity with CRM platforms, social media tools, and Adobe Creative Suite preferred
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